Sr Lead Data Analyst (Marketing Advanced Analytics)

Vanguard; Malvern (Chester County); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading investment management firm is seeking a Marketing Analytics Specialist to enhance campaign performance through advanced analytics and data science techniques. The ideal candidate will have over 8 years of experience in marketing analytics, with proficiency in tools like SQL and Tableau. They will translate complex data into actionable insights and collaborate with various departments to design strategies for optimization. This role is positioned within a hybrid working model, reflecting the firm's commitment to flexibility and collaboration.

Qualifications

• 8+ years of related work experience with 5 years in advanced marketing strategy.
• Proficient in statistical modeling and campaign optimization.
• Experience in crossing functions and collaborating with various teams.

Responsibilities

• Translate marketing and business needs into analytical requirements.
• Run assessments for validating approach and evaluating impact.
• Influence senior stakeholders to gain confidence in analytics proposals.

Skills

Advanced marketing strategy

Data manipulation

Statistical modeling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Statistics, Data Science or Economics

Tools

Excel

SQL

Tableau

Python

Job description

This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

In this role you will:

• Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
• Establish the analytical framework to successfully deliver business OKRs
• Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
• Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
• Design an actionable marketing operations and experimentation roadmap
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals
• Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

What it takes:

• Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
• Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
• Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
• Understanding of A/B testing, regression, hypothesis testing, and statistical significance
• Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
• Ability to translate complex data into actionable insights for non-technical stakeholders
• Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
• Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.