Marketing Measurement Lead Data Analyst

Vanguard; Charlotte (NC); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Vanguard seeks a Lead Analyst to shape measurement and attribution products, including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA). You will translate marketing questions into scalable analytic solutions and partner with data science and data engineering teams to drive business impact.

The ideal candidate has 5+ years' experience, strong SQL and Python skills, and can clearly communicate insights to technical and non-technical audiences in a hybrid work environment.

Qualifications

• Minimum of five years of related work experience.
• Technical fluency with SQL and Python for querying and analyzing large data sets.
• Ability to translate analytical findings into actionable business recommendations.
• Experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference.

Responsibilities

• Execute on marketing measurement and attribution products to build analytic insights.
• Analyze marketing performance data using SQL and Python and evaluate effectiveness across channels.
• Partner with data science, data engineering, and marketing teams to deliver attribution solutions.
• Translate business questions into analytical approaches and evangelize methodologies.
• Run performance assessments and what-if analyses; influence stakeholders toward solutions.

Skills

SQL

Python

Data analysis

Stakeholder communication

Education

Undergraduate degree

Job description

At Vanguard Personal Wealth Marketing, we’re on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays acritical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data-driven, personalized marketing. To elevate our impact, we’re building a next-generation suite of marketing attribution models that will transform how we measure success, optimize resource allocation, and drive smarter marketing strategies. We are seeking a Lead Analyst to drive the strategic use of these measurement and attribution products—including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation frameworks. This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and data science, and who can translate complex business questions into scalable, actionable analytic solutions.

Responsibilities

• Execute flawlessly on marketing measurement and attribution products to build analytic insights that shape marketing strategy.
• Leverage SQL and Python to analyze marketing performance data, develop attribution insights, and evaluate marketing effectiveness across digital and offline channels.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize measurement methodologies and experimentation best practices across the organization.
• Run periodic marketing performance assessments and "what-if" scenarios.
• Build consensus and influence stakeholders to gain confidence in methodology and drive toward a solution.
• Ensure products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

What It Takes

• Minimum of five years of related work experience.
• Undergraduate degree or equivalent combination of training and experience.
• Technical fluency with SQL and Python for querying, analyzing, and interpreting large-scale datasets
• Ability to translate complex analytical findings into actionable business recommendations for both technical and non-technical audiences.

The ideal candidate will have

• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Experience collaborating closely with data scientists and data engineers to develop and operationalize measurement and attribution solutions.
• Exceptional communication and stakeholder management skills.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.