Marketing Strategy Director _ Product

Tata Consultancy Services; Dallas (TX); On-site; USD 178,000 - 241,000; Full time

Benefits offered by this job

Discretionary Incentive

Comprehensive Medical Coverage

Maternal & Parental Leaves

401K Plan

Training Reimbursement

Vacation & Holidays

Job summary

Tata Consultancy Services (TCS) seeks a senior Product Strategy leader to grow and scale a GenAI-enabled business intelligence solution. The role blends product strategy, marketing and client success, spanning pre-sales GTM, post-sale delivery and ongoing product evolution.

Responsibilities include building executive-level value propositions, ROI frameworks, and leading strategic client engagements to demonstrate ROI and drive expansion across accounts.

Qualifications

• Bachelor of Computer Science required.

Responsibilities

• Develop value propositions for executive buyers (CMOs, COOs, CDOs, CFOs).
• Lead ROI discussions and executive reviews for sales pursuits and TBRs.
• Collaborate with sales, marketing and product teams on competitive positioning.

Education

Bachelor of Computer Science

Job description

Job Description

Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years.

TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages.

We are seeking a senior Product Strategy leader to help us grow and scale an innovative business intelligence solution that harnesses GenAI to catapult brand growth. We’re looking for a strong business-led, technology savvy strategist with a product mindset who can build senior executive relationships and drive tangible growth outcomes. This role combines product strategy, product marketing and client success with responsibilities spanning pre-sales go-to-market, post-sale delivery and ongoing product evolution.

Responsibilities

Go-to-Market

• Develop value propositions and business cases for executive-level buyers (CMO, COO, CDO, CFO)
• Build and deliver ROI frameworks and executive presentations for sales pursuits and quarterly business reviews
• Monitor competitive landscape and evolve product positioning to claim and maintain market leadership
• Brief sales, marketing and product teams on competitive position and displacement strategy

Client Success

• Manage a portfolio of strategic client relationships through post-sale implementation and value realization
• Monitor program health and resolve adoption risk
• Lead executive presentations and business reviews demonstrating platform ROI and identifying expansion opportunities
• Develop success stories, case studies and client references for use in scaling solution adoption Product Strategy
• Collect, score and prioritize client feedback for product roadmap planning
• Identify product capability gaps and adjacent use case opportunities
• Partner with Product Development & Product Management teams to sequence roadmap priorities using account-level insights and competitive intelligence

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
• Salary Range $178,090 - $240,900 a year

Qualifications

BACHELOR OF COMPUTER SCIENCE