Marketing Strategy Consultant

Tata Consultancy Services; New York (NY); On-site; USD 113,000 - 153,000; Full time

Job summary

Tata Consultancy Services (TCS) Interactive seeks a Marketing Strategy Consultant in NYC to drive digital brand transformations and create next-gen customer experiences. You will shape strategies, run workshops, and partner with cross-functional teams to deliver integrated plans across growth, experience and digital transformation.

Ideal candidates have 7+ years in consulting/agency, strong presentation skills and hands-on GenAI experience.

Qualifications

• 7 years in consultancy or agency delivering digital business or brand strategy
• Bachelor’s degree in business or related; master’s desirable
• Experience across multiple industries including consumer goods, retail, manufacturing, finance or technology
• In-house client/industry experience a plus
• Strong competence in presentation, analysis and collaboration software and familiarity with market research tools

Responsibilities

• Shape marketing and customer experience strategies to drive growth
• Generate insights across consumer, culture, customer, category and competition
• Conduct brand, marketing and experience audits and benchmark against best practices
• Facilitate workshops to generate big ideas and align cross-functional teams
• Advise brands on digital and emerging tech, including GenAI and agentic
• Collaborate cross-functionally to build and execute integrated strategies
• Support strategic pursuits in Interactive Strategy offerings (growth and digital brand transformation)
• Develop and advance offerings in growth and experience strategy domains

Skills

Growth strategy

Digital transformation

Brand strategy

Marketing strategy

GenAI

Agentic tech

Data analysis

Stakeholder influence

Cross-functional collaboration

Education

Bachelor’s degree in business or related

Master’s degree desirable

Tools

PowerPoint

Excel

Figma/FigJam

Qualtrics

Nielsen

GWI/MRI Simmons

Job description

Job Description

Job Description:

Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years.

TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages.

We are seeking an Marketing Strategy Consultant to drive our clients’ digital brand transformations and shape the next revolution in hyper-intelligent marketing and customer experiences.

The Objectives For This Role Are To

• Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation.
• Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients.

Responsibilities

• Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward
• Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling
• Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices
• Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way
• Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people
• Collaborate cross-functionally with TCS and client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution
• Support strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation
• Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Qualifications

This role requires a passion for brand and creativity, a strategic mindset and an appreciation for the operational dynamics between various actors and components within a brand ecosystem. The right talent will bring a balance of business, analytical, creative, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

Key Skills / Knowledge

• High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation
• N atural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.
• Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs
• Ambitious self-starter comfortable with ambiguity and complexity
• Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision
• Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions
• Technically savvy, analytical thinker with deep intellectual curiosity
• Demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic. Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.

Relevant Experience

• 7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains
• Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable
• Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology
• In-house client/industry experience a plus
• Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Location: NYC Onsite

Salary Range: $113,100-$153,000 a year

Qualifications:

BACHELOR OF COMPUTER SCIENCE