Industry Marketing Head - Technology Business Unit

Tata Consultancy Services; Santa Clara (CA); On-site; USD 188,000 - 254,000; Full time

Benefits offered by this job

Discretionary Annual Incentive

Comprehensive Medical Coverage

Maternal & Parental Leaves

Auto & Home Insurance

Commuter Benefits & Training Reimburse

Vacation, Time Off, Holidays

Job summary

Tata Consultancy Services is seeking a strategic, high-impact marketing leader to build global marketing for its Technology Business Unit. Based in the Bay Area, you will shape brand, growth, and pipeline across software, SaaS, hardware, and deep tech, partnering with sales and BU leadership to accelerate growth.

You will lead a distributed team, implement an agile operating model, and drive demand programs with measurable pipeline impact on global accounts.

Qualifications

• 13-15+ years of B2B marketing experience in technology / IT services / consulting.
• Proven track record of building teams and scaling marketing functions from scratch.
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization.
• Strong understanding of global technology ecosystem and Silicon Valley landscape.
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.).
• Demonstrated success in ABM, demand generation, and integrated marketing.
• Ability to influence senior stakeholders and drive cross-functional alignment.
• Strong executive presence, storytelling, and communication skills.
• Experience leading global, distributed teams.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Build and scale a global TBU marketing team with hubs in the Bay Area and India.
• Hire, develop, and lead a high-performing, distributed team.
• Establish a modern, agile, and outcome-driven marketing operating model.
• Define and execute end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM.
• Build and manage an integrated marketing plan aligned to growth priorities.
• Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech.
• Establish TCS as a credible partner in the Silicon Valley ecosystem.
• Drive thought leadership, media visibility, and analyst positioning.
• Represent TCS at industry forums and executive events.
• Build always-on demand programs; deliver pipeline and revenue impact.
• Partner with sales on campaign planning, execution, and performance tracking.
• Own ABM strategy for top global technology accounts; drive market-of-one programs.
• Support strategic pursuits with tailored messaging, content, and executive engagement.
• Act as a core partner to sales leadership on key opportunities.
• Support RFPs, executive presentations, and deal storytelling.
• Identify cross-sell and growth opportunities within key accounts.
• Develop relationships with analysts, media, partners, VCs, and academia.
• Drive joint marketing with alliance partners and anchor TCS presence at events.
• Collaborate across services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications.
• Ensure alignment between global strategy and local execution.
• Drive integrated campaigns by unifying multiple marketing teams.

Skills

ABM

Demand generation

Integrated marketing

Global teams

Executive storytelling

Education

Bachelor's degree

MBA preferred

Job description

Job Description

TCS is looking for a strategic, high-impact marketing leader to lead global marketing for its Technology Business Unit (TBU). Based in the Bay Area, this role sits at the intersection of brand, growth, and revenue, with a clear mandate to build the marketing function from the ground up, elevate TCS’s presence in the global tech ecosystem, and drive measurable pipeline impact.

Job Description

TCS is looking for a strategic, high-impact marketing leader to lead global marketing for its Technology Business Unit (TBU). Based in the Bay Area, this role sits at the intersection of brand, growth, and revenue, with a clear mandate to build the marketing function from the ground up, elevate TCS’s presence in the global tech ecosystem, and drive measurable pipeline impact.

You will operate as a business leader first, marketer second, partnering closely with sales, business unit leadership, and collaborating extensively across global marketing teams to build a strong brand, influence key accounts, and accelerate growth across the world’s leading technology companies.

What You'll Do

• Build and Scale a Global Marketing Organization
  • Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
  • Hire, develop, and lead a high-performing, distributed team
  • Establish a modern, agile, and outcome-driven marketing operating model
• Own the Global Marketing Strategy
  • Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
  • Build and manage an integrated marketing plan aligned to business growth priorities
  • Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
• Elevate the Brand in the Bay Area
  • Establish TCS as a credible, differentiated partner in the Silicon Valley ecosystem
  • Drive thought leadership, media visibility, and analyst positioning
  • Represent TCS at industry forums, executive events, and ecosystem platforms
• Drive Demand & Pipeline
  • Build always-on demand generation programs across digital and field channels
  • Deliver high-quality pipeline and measurable revenue impact
  • Partner with sales on campaign planning, execution, and performance tracking
• Lead Strategic Account Marketing (ABM)
  • Own ABM strategy for top global technology accounts
  • Drive "market-of-one" programs for priority clients and large deals
  • Support strategic pursuits with tailored messaging, content, and executive engagement
• Enable Sales & Large Deals
  • Act as a core partner to sales leadership on key opportunities
  • Support RFPs, executive presentations, and deal storytelling
  • Identify cross-sell and growth opportunities within key accounts
• Build Ecosystem & Partnerships
  • Develop relationships with analysts, media, partners, VCs, and academia
  • Drive joint marketing with alliance partners.
  • Anchor TCS presence in key industry events and communities
• Collaborate Across Marketing Functions
  • Work closely with services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications teams
  • Ensure strong alignment between global strategy and local execution
  • Drive integrated campaigns by bringing together multiple marketing teams into a unified go-to-market approach
• Lead in a Matrixed Environment
  • Influence stakeholders across business, sales, and marketing leadership
  • Navigate complexity and drive alignment across global and regional teams
  • Build a collaborative, high-performance marketing culture

Success Metrics

• Brand: Market perception, analyst positioning, share of voice.
• Demand: campaign performance, digital engagement, meetings, followups
• Revenue Impact: Marketing-influenced pipeline and deal wins
• ABM: Strategic account engagement and growth, Customer satisfaction score

Reporting Structure

• Dual reporting line:
  • Business Head - Technology Business Unit
  • Global Head - Industry Marketing

What We're Looking For

• 13-15+ years of B2B marketing experience in technology / IT services / consulting
• Proven track record of building teams and scaling marketing functions from scratch
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization
• Strong understanding of global technology ecosystem and Silicon Valley landscape
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
• Demonstrated success in ABM, demand generation, and integrated marketing
• Ability to influence senior stakeholders and drive cross-functional alignment
• Strong executive presence, storytelling, and communication skills
• Experience leading global, distributed teams
• Bachelor’s degree required; MBA preferred

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $187,633-$253,764 a year