Marketing Specialist – Private Pay Home Care

Always Best Care Senior Services - Dallas, TX; Dallas (TX); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid Time Off

Paid Holidays

Company vehicle stipend

Professional development

Job summary

Always Best Care Senior Services – Dallas is seeking a Marketing Specialist to grow our private pay home care referrals in North Dallas. You will cultivate relationships with physicians, hospitals, and senior living professionals to connect families with high-quality in-home care.

You will conduct daily marketing visits, develop partnerships, and educate partners about our services. This role emphasizes networking, exceptional service, and consistent pipeline growth to support census expansion.

Qualifications

• Minimum of 2 years of marketing or business development experience with a private pay home care agency.
• Proven ability to generate referrals and grow census through relationship-based marketing.
• Existing North Dallas healthcare professional connections preferred.
• Strong communication, presentation, and relationship-building skills.
• Able to meet with physicians, hospital discharge planners, case managers, social workers, and other professionals.

Responsibilities

• Build and maintain strong relationships with physicians, hospitals, rehabilitation facilities, and other referral partners.
• Conduct daily marketing visits and sales calls throughout the North Dallas service area.
• Develop and strengthen referral partnerships that generate new private pay client admissions.
• Represent Always Best Care at networking events, health fairs, chamber events, and community outreach programs.
• Educate healthcare professionals and community partners about our private pay home care services.
• Identify new business opportunities and strategic partnerships within the senior care market.
• Maintain accurate referral and activity documentation within our CRM.
• Collaborate with operations and scheduling teams to ensure exceptional client and referral experience.
• Assist with marketing campaigns, presentations, promotional materials, and community engagement initiatives.
• Maintain regular follow-up with referral partners to foster long-term relationships.

Skills

Relationship-building

Marketing

Business development

Networking

Communication

Self-motivated

Time management

Driver's license

CRM

Tools

CRM

Job description

For more than 18 years, Always Best Care Senior Services – Dallas has helped seniors remain safe, independent, and comfortable in the place they call home. As aprivate pay home care agency, we pride ourselves on delivering exceptional, personalized care while building lasting relationships with the families and healthcare professionals we serve.

We're looking for an experiencedMarketing Specialistwho understands the private pay home care industry and is passionate about building referral partnerships throughoutNorth Dallas. If you have a successful track record marketing for aprivate pay home care agency, we'd love to meet you.

Position Summary

As our Marketing Specialist, you'll be the face of Always Best Care throughoutNorth Dallas, developing relationships with healthcare professionals, senior living communities, and other referral sources that help connect families with high-quality in-home care.

This is an outside sales and relationship-building position focused on growing our private pay client base through strategic networking and exceptional customer service.

What You'll Do

• Build and maintain strong relationships with physicians, hospitals, rehabilitation facilities, skilled nursing facilities, case managers, social workers, assisted living communities, senior living professionals, elder law attorneys, fiduciaries, and other referral partners.
• Conduct daily marketing visits and sales calls throughout theNorth Dallasservice area.
• Develop and strengthen referral partnerships that generate new private pay client admissions.
• Represent Always Best Care at networking events, health fairs, chamber events, and community outreach programs.
• Educate healthcare professionals and community partners about our private pay home care services.
• Identify new business opportunities and strategic partnerships within the senior care market.
• Maintain accurate referral and activity documentation within our CRM.
• Collaborate closely with our operations and scheduling teams to ensure an exceptional client and referral experience.
• Assist with marketing campaigns, presentations, promotional materials, and community engagement initiatives.
• Maintain regular follow-up with referral partners to foster long-term relationships and continued business growth.

Qualifications

Required

• Minimum of 2 years of marketing or business development experience with a private pay home care agency.
• Demonstrated success generating referrals and growing census through relationship-based marketing.
• Existing relationships with North Dallas healthcare professionals and referral sources are highly preferred.
• Outstanding communication, presentation, and relationship-building skills.
• Comfortable meeting with physicians, hospital discharge planners, case managers, social workers, assisted living communities, and other healthcare professionals.
• Self-motivated with the ability to work independently and manage a daily marketing territory.
• Strong organizational, planning, and time management skills.
• Valid Texas driver's license with a clean driving record.

Schedule

• Monday–Friday
• 8:00 AM – 5:00 PM
• Occasional evening networking events and community functions

Territory

This position primarily servesNorth Dallas, requiring daily local travel to referral partners throughout the area. A company vehicle or vehicle stipend will be provided.

What We Offer

• Competitive base salary
• Performance-based bonus opportunities
• Company vehicle or vehicle stipend
• Health benefits
• Paid Time Off
• Paid Holidays
• Professional development and growth opportunities
• Supportive leadership team
• The opportunity to make a meaningful difference in the lives of seniors and their families

Why Always Best Care?

At Always Best Care, we believe exceptional care starts with exceptional relationships. As a locally owned and operatedprivate payhome care agency, we're committed to delivering personalized service while building trusted partnerships throughout the communities we serve.

If you're an experienced private pay home care marketer who enjoys networking, developing referral relationships, and helping families find compassionate in‑home care, we'd love to hear from you.