Marketing Specialist - Digital

Apex Service Partners; Irving (TX); On-site; USD 50,000 - 60,000; Full time

Job summary

Apex Service Partners in Irving, TX seeks an entry-level Digital Marketing Specialist to support Local Services Ads for home service clients across the United States. You will help create, manage, and optimize LSA profiles to drive qualified leads and growth.

You will work with the Head of Digital Marketing to monitor performance, analyze data, and prepare insightful reports, while collaborating with regional teams to align marketing and operational goals.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field (or equivalent experience).
• Strong analytical and problem-solving skills with attention to detail.
• Familiarity with Google Ads and Google Business Profiles is a plus.

Responsibilities

• Collaborate with regional marketing teams to understand their goals.
• Develop best-in-class Local Services Ads (LSA) profiles.
• Manage campaign budgets and optimize performance.
• Monitor campaign metrics and generate reports.
• Stay up-to-date on Google LSA features and best practices.
• Provide excellent customer service and build relationships with internal and Google support teams.

Skills

Analytical thinking

Prioritization

Communication skills

Google Ads familiarity

Google Business Profiles familiarity

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Business Profiles

Job description

Digital Marketing Specialist

Do you have a passion for helping local businesses thrive? Are you a detail-oriented digital whiz who loves diving into data? If so, then this entry-level digital marketing coordinator role might be perfect for you!

About the Role:

In this important role reporting to the Head of Digital Marketing, you'll join our growing digital marketing team to help home services businesses across the U.S. leverage the power of Google Local Services Ads (LSA). You'll be responsible for creating, managing, and optimizing LSA profiles to drive qualified leads and grow their customer base.

Responsibilities:

• Collaborate with regional marketing teams to understand their marketing and operational goals
• Develop best-in-class LSA profiles
• Manage campaign budgets and optimize performance
• Monitor campaign performance metrics and generate insightful reports
• Stay up-to-date on the latest Google Local Services Ads features and best practices
• Provide excellent customer service and build strong relationships with internal and Google support teams

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field (or equivalent experience)
• Cursory understanding of digital marketing principles
• Familiarity with Google Ads & Google Business Profiles (a plus)
• Excellent analytical and problem-solving skills
• Ability to prioritize tasks and manage multiple projects simultaneously
• Excellent written and verbal communication skills
• A passion for helping local businesses succeed

Bonus Points:

• Experience with Google Local Services Ads
• Experience in the home services industry
• Proven track record of success developing and auditing reports in Excel

What We Offer:

• Opportunity to be part of a fast-paced and growing team
• Competitive salary and benefits package
• Learn from industry experts and develop your digital marketing skills
• Make a real difference in the success of local home services businesses

Posted Max Pay Rate

USD $60,000.00/Yr.

Posted Min Pay Rate

USD $50,000.00/Yr.