Marketing Specialist

PRQ Exteriors; Golden (CO); On-site; USD 40,000 - 55,000; Full time

Job summary

A rapidly growing construction company in Colorado is seeking an Entry-Level Marketing Specialist to manage lead flow, Google Business Profile, and marketing campaigns. The ideal candidate should have a relevant bachelor's degree, a minimum GPA of 3.5, and some internship experience. Responsibilities include strategic campaign planning, review monitoring, and cross-department collaboration. This full-time role is perfect for enthusiastic individuals looking to grow in marketing.

Qualifications

• A minimum of 3.5 GPA is required.
• At least 1 internship with a reference is necessary.
• 6 months to 2 years of experience in Marketing or Business.

Responsibilities

• Work directly with Head of Marketing for strategic campaigns.
• Manage end-to-end lead capture and tracking.
• Respond to customer reviews and service issues.

Skills

Project management

Data literacy

Communication

Enthusiasm

Education

Bachelor's degree in Marketing, Business, Advertising

Tools

Google Business Profile

Local Services Ads

Looker Studio

WordPress

Google Analytics 4

Job description

PRQ Exteriors is a rapidly growing business that has frequented the INC 500 fastest growing companies in America. We are a tech focused team of A-players truly set on carving out the best possible life for ourselves, each other, and our customers. We are currently in an acquisition phase and growing faster than ever.

We’re looking for a detail-driven Marketing Specialist to keep our revenue engine thriving. You’ll own day-to-day lead flow, Local Services Ads, Google Business Profile, review monitoring, and cross-team coordination so campaigns launch on time, calls route correctly, and our local presence stays sharp, especially during storm events and new market launches.

Responsibilities

• Strategic Collaboration and Planning. Work directly with Head of Marketing using creative problem solving, and data driven insights to plan major strategic campaigns.
• Lead Tracking & IS Collaboration. Manage end-to-end lead capture and tracking across systems; partner with IS to maintain clean data, integrations, and dashboards.
• Field Questions & Action Items. Triage requests from other departments, locations, and brands; turn them into clear tickets, priorities, and follow-through.
• Review Monitoring. Track and respond to customer reviews; escalate service issues and surface insights to improve CX and reputation.
• Content Coordination. Schedule and traffic content requests; align writers, designers, and video teams to deliver on brief, on time, on brand.
• Google Business Profile (GBP) Management. Maintain listings, categories, services, posts, photos, UTM links, and Q&A across locations; monitor ranking and performance.
• Cross-Department Campaign Execution. Work with Sales, Ops, and IS to ensure campaigns and integrations (forms, tracking, CRMs) are launched and functioning.
• Basic Web Changes & Updates. Execute light CMS updates (copy, images, landing pages), QA forms and tracking, and coordinate larger dev requests.
• Storm & New Location Playbooks. Execute SOPs/playbooks (S&Ps) for storm events and market launches—spin up landing pages, tracking, GBP updates, and review workflows.
• Local Services Ads (LSA) Management. Own LSA budgets, targeting, creative, disputes, and performance optimization to maximize qualified calls.
• Dynamic Number Insertion (DNI) & Call Tracking. Configure and QA DNI; maintain call flows and routing rules; ensure attribution accuracy across channels.
• Lead Routing Management. Build and maintain rules to route leads by market, service, and availability; monitor SLAs and fix bottlenecks fast.

Qualifications Required:

• Bachelor's degree in Marketing, Business, Advertising, or other related areas of study from a reputable university.
• 3.5+ GPA required
• At least 1 internship at a highly reputable company, with a reference.
• 6 months - 2 years of experience in Marketing or Business
• A Marketers Mindset; be enthusiastic, and be brilliant.
• Strong project management, prioritization, and communication across teams
• Data-literate: you love clean tracking, clear dashboards, and actionable insights

Qualifications Preferred:

• Hands-on with GBP, LSA, GA4, Tag Manager, Looker Studio, and common CRMs/call-tracking (e.g., CallRail or similar)
• Comfortable in a CMS (e.g., WordPress) for light updates; basic HTML also a plus
• Experience with multi-location listings management tools
• Familiarity with dispute processes for LSA and review platforms
• Basic knowledge of APIs/Zapier for light integrations

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Construction