Marketing Manager

Gfedaleroof; Wilmington (DE); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with matching

Comprehensive healthcare options

Paid time off

Professional development opportunities

Job summary

Gfedaleroof in Wilmington, Delaware is seeking a Brand Marketing Manager to oversee comprehensive marketing strategies. You will be responsible for lead generation and community engagement, enhancing brand visibility, and managing advertising budgets.

Candidates should have a strong marketing background with 5+ years of experience, particularly in paid media. The role offers competitive compensation and professional development opportunities within a collaborative team environment.

Qualifications

• 5+ years of experience in marketing, advertising, or lead generation.
• Experience managing paid media or LSA programs with budget responsibility.
• Proficiency in Google LSA platform.

Responsibilities

• Own LSA strategy and execution for lead generation.
• Manage advertising budgets and track expenditures.
• Coordinate local events and manage vendor relationships.
• Drive revenue from existing customer base through campaigns.
• Manage online reputation and encourage positive reviews.

Skills

Analytical skills

Social media management

Creative instincts

Communication skills

Problem-solving

Tools

Google LSA

Excel

Job description

Brand Marketing Manager

Brand Marketing Manager

What Sets You Apart

Are you a full‑funnel marketer who thrives on owning the whole picture? We are looking for a strategic and driven Brand Marketing Manager to serve as the marketing department. If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team.

How You Will Help

As a Brand Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands‑on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership. Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue.

Responsibilities

• Google Local Service Ads (LSA): Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real‑time optimization decisions to maximize lead volume and ROI.
• Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand‑level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on‑location marketing channels.
• Ad Spend Management: Manage advertising budgets for the Brand. Make real‑time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance.
• Event Coordination: Lead planning of local events and home shows. Manage vendor relationships, logistics, on‑site coordination, and post‑event reporting. Align event strategy with brand objectives and seasonal demand priorities.
• Sponsorships: Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsorships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.
• Customer Loyalty: Own repeat and referral campaigns, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross‑sell opportunities. Analyze campaign performance and implement data‑driven optimizations to improve engagement, conversion, and lifetime customer value.
• Brand Engagement: Conduct regular marketing performance reviews and support on‑site execution of events and activations. Serve as the performance marketing subject‑matter expert in brand‑level business reviews, translating performance metrics into actionable insights for brand leadership.
• Organic Social Media: Own social media strategy and execution, including content planning, creation, scheduling, and platform management. Develop brand‑consistent content across Facebook, Instagram, TikTok, YouTube, and other relevant platforms that reflects the brand's voice and local community.
• Community Management: Monitor social media and online channels for comments, mentions, and messages and respond promptly and professionally. Build and maintain an active, engaged online community for the brand. Identify opportunities to strengthen brand relationships with local audiences through organic engagement, partnerships, and community‑facing content.
• Google Business Profile (GBP): Own GBP management, including listing accuracy, photo libraries, posts, Q&A, and service descriptions. Monitor and optimize profile performance to improve local search visibility and map pack presence.
• Reviews & Online Reputation: Manage online reputation efforts to support review growth, lead generation, and brand awareness. Monitor and respond to customer reviews in a timely and brand‑appropriate manner. Implement strategies to encourage satisfied customers to leave positive reviews.
• Local Content Creation: Curate a living photo and video library, including job site shots, before and afters, crew highlights, and customer clips. Work directly with field teams and project managers to capture content from active jobs, ensuring a consistent pipeline of authentic, local creative assets.
• Other duties as assigned.

What You'll Need

• 5+ years of experience in a marketing, advertising, or lead generation role.
• Demonstrated experience managing paid media or LSA programs with direct budget responsibility.
• Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action.
• Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction.
• Proficiency in Google LSA platform and Excel.
• Experience managing social media and online reputation across multiple locations or brands simultaneously.
• Strong creative instincts paired with analytical discipline.
• Experience managing Google Business Profiles and reputation management platforms.
• Strong writing skills with the ability to adapt voice and tone across distinct brand identities.
• Experience in home services, multi‑location, or franchise marketing preferred.
• Strong communication and interpersonal skills with the ability to collaborate across brand and regional teams.
• Solid problem‑solving and independent decision‑making abilities.
• Other duties as assigned.

What We Offer

• Competitive compensation and 401(k) with company matching.
• Comprehensive healthcare options for you and your dependents.
• Paid time off and holidays.
• Professional development and growth within a scaling national marketing organization.
• A collaborative team culture with genuine support from leadership.
• The opportunity to build deep expertise across a diverse portfolio of home services brands.