Digital Marketing Specialist

LHH; Detroit (MI); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading marketing firm in Detroit is seeking a Digital Marketing Specialist to optimize websites and enhance digital performance. Ideal candidates have 3+ years of experience, a strong grasp of SEO and analytics tools, and excellent communication skills. This full-time role offers benefits and a collaborative environment for impactful marketing initiatives.

Qualifications

• 3+ years of experience in digital marketing, e-commerce, or web management.
• Proficiency in HTML/CSS and experience with CMS platforms.
• Hands-on experience with Google Analytics and SEO tools.

Responsibilities

• Manage day-to-day website updates and performance monitoring.
• Optimize site structure and content for SEO and mobile responsiveness.
• Collaborate with UX and design teams to launch landing pages.

Skills

Digital marketing experience

SEO optimization

Project management

Communication skills

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics (GA4)

Google Tag Manager

HTML/CSS proficiency

CMS platforms (WordPress)

Job description

This range is provided by LHH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $70,000.00/yr

Overview

Are you a data-driven digital marketer with a passion for optimizing websites and driving measurable results? Our client, a well-established and growing company in the consumer goods and retail space, is seeking a Digital Marketing Specialist to join their collaborative marketing team.

This role is ideal for someone who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is eager to make a tangible impact on digital performance.

Key Responsibilities

• Manage day-to-day website updates, content uploads, and performance monitoring.
• Optimize site structure and content for SEO, accessibility, and mobile responsiveness.
• Collaborate with UX, design, and development teams to launch high-performing landing pages.
• Implement and manage Google Tag Manager containers, triggers, and tags.
• Analyze website and campaign performance using GA4, Search Console, and other tools.
• Support digital campaigns, promotions, and A/B testing initiatives.
• Maintain data integrity across the site, including URL structure, redirects, and schema markup.
• Stay current on digital marketing trends and best practices.

Qualifications

• 3+ years of experience in digital marketing, e-commerce, or web management.
• Proficiency in HTML/CSS and experience with CMS platforms (e.g., WordPress).
• Hands-on experience with Google Analytics (GA4), Google Tag Manager, and SEO tools.
• Strong understanding of digital marketing channels and performance metrics.
• Excellent communication, project management, and problem-solving skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Human Resources Services

Benefits

• Medical insurance
• Vision insurance
• 401(k)