Sr LSA Specialist

Rankings.io; St. Louis (MO); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

100% Employer funded health insurance

$700 Quarterly training stipend for Professional Development

Job summary

A leading digital marketing agency is seeking a Senior LSA Specialist responsible for developing strategies and optimizing Local Services Ads for law firms nationwide. This full-time role demands strong digital marketing skills with an emphasis on LSA and Google Ads, along with excellent communication and analytical abilities. The position offers a competitive salary, unlimited PTO, and 100% employer-funded health insurance, making it an attractive opportunity for experienced professionals in the digital marketing field.

Qualifications

• 3+ years of digital marketing experience, especially with Local Services Ads or Google Ads.
• Deep understanding of law firm intake processes.
• Experience managing Google Business Profile assets.

Responsibilities

• Develop and implement advanced LSA advertising strategies.
• Lead campaign launches and manage budgets.
• Analyze ROI and identify actionable patterns for improvement.
• Troubleshoot issues related to verification and approvals.

Skills

Digital marketing expertise

Analytical skills

Communication skills

Organizational skills

Experience in fast-paced environments

Tools

Google Ads

Google Business Profile

CallRail

GA4

Looker Studio

Job description

The Senior LSA Specialist is a full-time team member responsible for owning the strategy, execution, and optimization of Local Services Ads (LSAs) for law firms across the United States. This role goes beyond basic campaign setup—our Senior Specialist proactively develops high-impact LSA strategies, drives performance improvements, leads troubleshooting efforts, and provides consultative insights to both internal teams and clients. At Rankings.io, we deliver end-to-end SEM services for law firms seeking aggressive, measurable growth. As a senior member of the team, this role ensures our LSA program continues to evolve with platform changes, performance best practices, and the unique needs of personal injury and related legal verticals.

Base pay range

$70,000.00/yr - $80,000.00/yr

Responsibilities

LSA Strategy & Execution

• Develop and implement advanced LSA advertising strategies tailored to law firm growth goals
• Lead campaign launches, ensuring complete and accurate setup, verification, and optimization
• Execute and monitor Local Services Ads and related Google Ads placements
• Manage budgets, performance, and optimization to exceed client objectives
• Analyze ROI and identify actionable patterns, trends, and opportunities for improvement

Performance Monitoring & Optimization

• Conduct continuous testing and optimization of categories, targeting, bidding strategies, and review collection workflows
• Troubleshoot issues related to verification, approvals, delivery, quality, and lead flowEvaluate and refine lead review, rating and intake processes in partnership with account managers and clients
• Use analytics platforms (Google Ads, Google Business Profile, CallRail, GA4, etc.) to report on performance and make data-backed recommendations

Client Collaboration & Communication

• Work directly with clients to outline LSA strategy, set expectations, and communicate performance insights
• Provide expert recommendations at all stages of the campaign lifecycle to account managers and internal teams
• Present findings and opportunities clearly in client calls, meetings, and reports

Cross‑Departmental Partnership

• Collaborate with SEO, content, design, and account services to ensure alignment and holistic client growth
• Train internal team members on LSA best practices and evolving platform features
• Participate in internal and external meetings as the subject matter expert for LSAs

Operational Excellence

• Assist in developing and improving law firm review generation and management processes to support LSA performance
• Help review and develop department best practices
• Contribute to the refinement of internal workflows, documentation, and optimization playbooks
• Complete additional responsibilities as assigned to support business needs

Requirements

• 3+ years of digital marketing experience in an agency or law firm environment, with an emphasis on Local Services Ads or Google Ads
• Deep understanding of law firm intake processes and how they impact LSA performance
• Lead intake process experience strongly preferred
• Experience managing Google Business Profile assets
• Proficiency with advertising and analytics tools (Google Ads, GBP, CallRail, GA4, Looker Studio)
• Strong written and verbal communication skills for client-facing conversations
• Highly organized, efficient with time, and comfortable managing multiple deadlines
• Ability to thrive in a fast‑paced, high-performance environment
• Willingness to work flexible hours when needed (including evenings/weekends during urgent situations)
• Bonus: Experience using marketing automation software and CRM/CMS systems

Benefits

• Starting Salary $70,000
• Unlimited PTO
• Fully remote
• 100% Employer funded health insurance
• $700 Quarterly training stipend for Professional Development

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• IT Services and IT Consulting