Marketing Manager

G. Fedale Roofing and Siding; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Healthcare options

Paid time off and holidays

Professional development and growth

Collaborative team culture

Diverse portfolio of home services

Job summary

G Fedale Roofing and Siding in Wilmington, DE seeks a Brand Marketing Manager to lead the marketing department, owning the funnel from awareness to revenue and driving demand for the brand at the local level.

You will manage local content, organic social, reputation, and loyalty programs while collaborating with brand leadership to grow the business across markets.

Qualifications

• 5+ years in marketing, advertising, or lead generation.
• Experience managing paid media or LSA programs.
• Strong analytical skills and data-driven mindset.
• Ability to manage multiple brands and priorities.
• Excellent writing and communication.

Responsibilities

• Own LSA strategy, bid management, budget, and lead quality.
• Drive lead generation and brand equity across channels.
• Manage ad spend and budget reporting.
• Plan local events, sponsorships, and community partnerships.
• Lead customer loyalty and referral campaigns.
• Oversee organic social content and engagement.
• Monitor GBP listings and local search visibility.
• Collaborate with brand leadership and regional teams.
• Travel regionally as needed.

Skills

Lead generation

Brand strategy

Budget management

Analytics

Social media marketing

Content creation

Local marketing

Tools

Google LSA

Excel

Job description

Brand Marketing Manager

This position is located in Wilmington, Delaware.

What Sets You Apart

Are you a full-funnel marketer who thrives on owning the whole picture? We are looking for a strategic and driven Brand Marketing Manager to serve as the marketing leader for G Fedale. This is not a support role -- you are the marketing department. If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team.

How You Will Help

As a Brand Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands-on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership. Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue.

Responsibilities

• Google Local Service Ads (LSA): Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real-time optimization decisions to maximize lead volume and ROI.
• Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand-level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location marketing channels. Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing opportunities. Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.
• Ad Spend Management: Manage advertising budgets for the Brand. Make real-time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance.
• Event Coordination: Lead planning of local events and home shows. Manage vendor relationships, logistics, on-site coordination, and post-event reporting. Align event strategy with brand objectives and seasonal demand priorities.
• Sponsorships: Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsorships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.
• Customer Loyalty: Own repeat and referral campaigns, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross-sell opportunities. Analyze campaign performance and implement data-driven optimizations to improve engagement, conversion, and lifetime customer value.
• Brand Engagement: Conduct regular marketing performance reviews and support on-site execution of events and activations. Serve as the performance marketing subject-matter expert in brand-level business reviews, translating performance metrics into actionable insights for brand leadership.
• Organic Social Media: Own social media strategy and execution, including content planning, creation, scheduling, and platform management. Develop brand-consistent content across Facebook, Instagram, TikTok, YouTube, and other relevant platforms that reflects the brand's voice and local community. Stay current on platform trends, algorithm changes, and emerging formats and translate them into actionable content recommendations.
• Community Management: Monitor social media and online channels for comments, mentions, and messages and respond promptly and professionally. Build and maintain an active, engaged online community for the brand. Identify opportunities to strengthen brand relationships with local audiences through organic engagement, partnerships, and community-facing content.
• Google Business Profile (GBP): Own GBP management, including listing accuracy, photo libraries, posts, Q&A, and service descriptions. Monitor and optimize profile performance to improve local search visibility and map pack presence. Ensure consistency of business information across all profiles and correct discrepancies across third-party directories.
• Reviews & Online Reputation: Manage online reputation efforts to support review growth, lead generation, and brand awareness. Monitor and respond to customer reviews in a timely and brand-appropriate manner. Implement strategies to encourage satisfied customers to leave positive reviews, supporting each brand's local reputation and search ranking. Track review volume and sentiment trends by brand and surface insights to the Regional Marketing Manager. Identify recurring themes in negative feedback and elevate patterns that may indicate operational issues.
• Local Content Creation: Curate a living photo and video library, including job site shots, before and afters, crew highlights, and customer clips. Work directly with field teams and project managers to capture content from active jobs, ensuring a consistent pipeline of authentic, local creative assets.
• Brand Engagement: Travel regularly within the region to maintain working relationships, conduct in-market brand reviews, and support content creation. Serve as the brand marketing subject-matter expert in brand-level business reviews, translating brand performance metrics into actionable insights for brand leadership.
• Other duties as assigned.

What You'll Need

• 5+ years of experience in a marketing, advertising, or lead generation role
• Demonstrated experience managing paid media or LSA programs with direct budget responsibility
• Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action
• Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction
• Proficiency in Google LSA platform and excel
• Experience managing social media and online reputation across multiple locations or brands simultaneously
• Strong creative instincts paired with analytical discipline — you can build a content calendar and read a performance dashboard with equal confidence
• Experience managing Google Business Profiles and reputation management platforms
• Strong writing skills with the ability to adapt voice and tone across distinct brand identities
• Experience in home services, multi-location, or franchise marketing preferred
• Strong communication and interpersonal skills with the ability to collaborate across brand and regional teams
• Solid problem-solving and independent decision-making abilities
• Other duties as assigned

What We Offer

• Competitive compensation and 401(k) with company matching
• Comprehensive healthcare options for you and your dependents
• Paid time off and holidays
• Professional development and growth within a scaling national marketing organization
• A collaborative team culture with genuine support from leadership
• The opportunity to build deep expertise across a diverse portfolio of home services brands