Digital Marketing Specialist

100KCrossing; New York (NY); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary + performance‑

Bonuses

Comprehensive health plans

401(k) matching + generous PTO

Annual education stipend

Job summary

100KCrossing seeks a Digital Marketing Specialist to lead cross-channel acquisition campaigns, optimize paid media, SEO, and email marketing to drive leads and maximize ROAS.

You will design, execute, and optimize end-to-end campaigns across Google Ads, Meta, LinkedIn, and other channels, collaborating with creative and sales teams to boost brand awareness and performance.

Qualifications

• 2–4 years of hands-on experience managing multi-channel digital marketing campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong SEO understanding and keyword research.
• Experience with marketing automation and CRMs.
• Analytical mindset with ROI focus.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta, LinkedIn.
• Conduct keyword research and optimize content for organic search.
• Build and test landing pages, write ad copy, and run A/B tests.
• Track, analyze, and report on campaign performance and CAC.
• Manage automated email marketing campaigns and lead nurture workflows.

Skills

Multi-channel marketing

Analytics & data-driven decisions

A/B testing

Email marketing

ROI optimization

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

SEMrush/Ahrefs/Moz

WordPress

Job description

We are seeking an analytical, creative, and results-driven Digital Marketing Specialist to lead our cross-channel digital acquisition strategies. In this role, you will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across paid media, search engines, email, and social platforms. You will work closely with our creative and sales teams to drive lead generation, increase brand awareness, and maximize return on ad spend (ROAS).

Key Responsibilities

• Campaign Management: Plan, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
• SEO & Content Strategy: Conduct keyword research, optimize web content for organic search (SEO), and manage on-page and off-page SEO strategies to boost search engine rankings.
• Conversion Rate Optimization (CRO): Build and test landing pages, write compelling ad copy, and conduct A/B testing to optimize click-through rates (CTR) and conversion rates.
• Analytics & Reporting: Track, analyze, and report on campaign performance, web traffic metrics, and customer acquisition costs (CAC) using Google Analytics, Google Tag Manager, and native ad platforms.
• Lifecycle & Email Marketing: Manage automated email marketing campaigns, lead nurture workflows, and audience segmentation within our marketing automation platform.

Qualifications & Requirements

• Experience: 2–4 years of hands-on experience managing multi-channel digital marketing campaigns and performance advertising.
• Platform Mastery: Deep proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4 (GA4), and Google Search Console.
• SEO Expertise: Solid understanding of SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs, Moz), and technical SEO basics.
• Marketing Automation: Experience with email marketing platforms and CRMs (e.g., HubSpot, Mailchimp, ActiveCampaign, or Salesforce).
• Analytical Mindset: Strong quantitative skills with the ability to interpret data, calculate ROI, and translate performance metrics into actionable business strategies.

Preferred Qualifications

• Google Ads and Google Analytics certifications.
• Working knowledge of HTML/CSS, CMS platforms (WordPress, Webflow), and graphic design tools (Canva, Adobe Creative Suite).
• Experience with B2B lead generation or direct-to-consumer (D2C) e-commerce marketing.

What We Offer

• Competitive base salary with performance-based bonuses.
• Comprehensive medical, dental, and vision health plans.
• Flexible working schedule (Remote / Hybrid flexibility).
• 401(k) matching and generous paid time off (PTO) package.
• Annual stipend for continuous education, marketing certifications, and industry conferences.