Marketing Specialist (Brand Manager)

Air Force Services Agency; San Antonio (TX); On-site; USD 43,000 - 47,000; Full time

Job summary

Air Force Services Agency is seeking a Brand Manager to strengthen commercial performance and market identity across AFS programs at Port San Antonio, TX. The role requires applying expert knowledge of brand equity, strategy, and governance to drive business results across Golf, Bowling, Outdoor Recreation, Aero Clubs, and more.

The incumbent will develop enterprise brand strategy, oversee creative assets, and train installation marketing personnel on brand execution and customer experience

Qualifications

• Substitution of education for experience is not allowed.
• Foreign education may be used if deemed equivalent to U.S. education.

Responsibilities

• Strengthen commercial performance, competitive positioning, and enterprise-wide market identity of AFS operations.
• Develop and execute brand strategy to support business objectives and revenue generation.
• Apply brand governance, visual identity standards, and naming conventions across programs and installations.
• Conduct brand audits across channels and develop corrective action plans.
• Provide training on brand strategy and commercial marketing practices to installation teams and program managers.

Education

Foreign education equivalency considered

Job description

• Hiring Agency: Air Force Services Agency

This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX. This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

Key Responsibilities

The purpose of this position is to strengthen the commercial performance, competitive positioning, and enterprise-wide market identity of Air Force Services (AFS) business operations.

The incumbent serves as the enterprise Brand Manager, responsible for developing and executing brand strategy that supports the business objectives, revenue generation, customer engagement, and market differentiation of AFS programs-including Golf, Bowling, Outdoor Recreation, Aero Clubs, Food & Beverage, Arts & Crafts, Community Centers, and other NAFI business units.

The incumbent applies expert knowledge of commercial marketing, brand equity management, and business operations to ensure the AFS brand is positioned effectively across all programs, channels, and installations. The incumbent develops and executes the enterprise brand strategy for Air Force Services by applying commercial marketing principles, customer behavior insights, competitive analysis, and business performance objectives across all AFS revenue-generating programs.

The position evaluates market dynamics, customer segments, and competitive positioning to inform brand architecture, naming conventions, and strategic brand decisions that influence program profitability and enterprise value.

The incumbent develops, maintains, and enforces enterprise brand policy-including visual identity standards, naming conventions, brand architecture, and trademark usage-ensuring alignment with business strategy, customer experience expectations, and Department of the Air Force requirements.

The role reviews and approves enterprise and installation-level marketing, advertising, and promotional materials to ensure brand alignment that supports business goals, market positioning, and customer value propositions.

The incumbent conducts brand audits across installations, digital channels, and business units to assess brand execution, customer impact, competitive differentiation, and alignment with enterprise marketing strategy, and develops corrective action plans that address both compliance and business performance gaps.

The position analyzes brand performance using business metrics such as customer acquisition, retention, revenue impact, market penetration, and program-level return on investment, advising leadership on brand-driven opportunities to improve business outcomes. The incumbent collaborates with the Marketing Activations Branch to integrate brand strategy and commercial marketing best practices into campaign planning, creative development, and enterprise activation execution.

The role provides business-oriented brand guidance to installation marketing teams and program managers to ensure brand decisions support local market conditions, customer expectations, and program-specific business objectives. The incumbent oversees enterprise creative assets and contracted creative work to ensure deliverables support brand strategy, customer engagement goals, and business performance requirements.

The position develops and delivers training to installation-level marketing personnel and program managers on brand strategy, commercial marketing practices, customer experience alignment, and business-driven brand execution. The incumbent serves as the enterprise subject matter expert on brand governance and brand equity management, advising leadership on brand risks, market opportunities, and enterprise-wide alignment issues affecting business performance.

The role develops Statements of Work, evaluation criteria, and contract requirements for brand-related goods and services to ensure alignment with commercial marketing standards and business objectives, and manages brand-related projects, timelines, and budgets as business programs to support enterprise marketing strategy, customer engagement goals, and NAFI business performance.

The incumbent monitors brand usage across web, social media, print, signage, and multimedia channels to ensure consistency, protect brand equity, and support customer experience standards across all AFS business units.

Requirements & Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program.

It is your responsibility to provide such evidence when applying.

Which agency is hiring for this position?

This position is with Air Force Services Agency, Department of the Air Force.

What is the salary for this position?

The posted pay range is $30.5 – $34/hr.

What is the application deadline?

Applications close on 2026-10-05.

Who is eligible to apply?

This position is open under the 'Public' hiring path.