Enterprise Brand Manager for Services Programs

Air Force Services Agency; San Antonio (TX); On-site; USD 43,000 - 47,000; Full time

Job summary

Air Force Services Agency is seeking a Brand Manager to strengthen commercial performance and market identity across AFS programs at Port San Antonio, TX. The role requires applying expert knowledge of brand equity, strategy, and governance to drive business results across Golf, Bowling, Outdoor Recreation, Aero Clubs, and more.

The incumbent will develop enterprise brand strategy, oversee creative assets, and train installation marketing personnel on brand execution and customer experience

Qualifications

• Substitution of education for experience is not allowed.
• Foreign education may be used if deemed equivalent to U.S. education.

Responsibilities

• Strengthen commercial performance, competitive positioning, and enterprise-wide market identity of AFS operations.
• Develop and execute brand strategy to support business objectives and revenue generation.
• Apply brand governance, visual identity standards, and naming conventions across programs and installations.
• Conduct brand audits across channels and develop corrective action plans.
• Provide training on brand strategy and commercial marketing practices to installation teams and program managers.

Education

Foreign education equivalency considered

Job description

Air Force Services Agency is seeking a Brand Manager to strengthen commercial performance and market identity across AFS programs at Port San Antonio, TX. The role requires applying expert knowledge of brand equity, strategy, and governance to drive business results across Golf, Bowling, Outdoor Recreation, Aero Clubs, and more.

The incumbent will develop enterprise brand strategy, oversee creative assets, and train installation marketing personnel on brand execution and customer experience