Marketing Specialist (MarTech Manager)

Air Force Services Agency; San Antonio (TX); On-site; USD 4,202,000 - 4,684,000; Full time

Job summary

Air Force Services Agency in Port San Antonio, TX seeks a Marketing Specialist (MarTech Manager) to lead the marketing technology ecosystem, including the enterprise CMS, eCommerce, analytics, and related platforms. You will govern, own products, and coordinate enterprise efforts to align digital platforms with revenue and marketing objectives.

You will collaborate with the Marketing Operations Branch Chief, cross-functional partners, and vendors to ensure compliant, scalable platforms, manage

Qualifications

• No education substitution allowed; foreign education must be evidenced if applicable.
• Evidence of foreign credentials deemed equivalent to US education must be provided if applicable.

Responsibilities

• Lead MarTech governance, product ownership, and enterprise coordination for digital platforms.
• Administer enterprise CMS, tagging, dashboards, and reporting configurations.
• Develop compliance and security documentation for NAF-funded platforms.
• Develop SOWs and coordinate contract actions with Procurement and vendors.
• Define roadmaps and backlogs; prioritize enhancements to improve engagement and revenue.
• Provide actionable insights from analytics to inform platform improvements.
• Coordinate with Marketing Operations and cross-functional partners.

Skills

Governance

Product ownership

Analytics

CMS management

Vendor management

Security & compliance

Roadmaps & backlog

Tools

CMS

Analytics tools

Job description

• Hiring Agency: Air Force Services Agency

This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX. This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

Key Responsibilities

The Marketing Specialist (MarTech Manager) serves as the strategic lead for the Air Force Services (AFS) Non Appropriated Fund (NAF) marketing technology ecosystem, including the enterprise CMS, eCommerce, analytics, and related digital platforms. Provides governance, product ownership, and enterprise coordination to ensure digital platforms directly support revenue-generating business units and enterprise marketing objectives.

Operates under the administrative and policy oversight of the Marketing Operations Branch Chief, who retains responsibility for enterprise compliance and inherently governmental functions. Execute responsibilities in collaboration with Strategic Marketing team members, cross-functional AFSVC partners, and contracted vendors to ensure alignment across digital, technical, and operational stakeholders.

Performs platform-level system administration for the enterprise CMS and related MarTech platforms, including user provisioning, role and permission assignment, workflow configuration, template and module setup, and management of platform settings that support business operations. Conducts quality assurance testing, validates vendor releases, troubleshoots functional issues, and coordinates resolution with contracted developers.

Implements and maintains digital analytics and tracking configurations to support measurement of customer behavior, digital conversion, and business unit performance. Configures tagging, dashboards, and reporting tools; validates data accuracy; and provides insights to inform platform enhancements and marketing decision-making.

Owns and manages the security and compliance documentation required for NAF-funded digital platforms, ensuring all system information, technical artifacts, and supporting materials are developed, compiled, and submitted in coordination with technical and cybersecurity stakeholders.

Initiates required compliance actions, tracks progress, routes documentation through appropriate offices, resolves comments, and ensures packages move through the full review and approval lifecycle. Authorization decisions and cybersecurity authority remain with designated enterprise authorities.

Develops, drafts, and compiles documentation required to support digital operations, including governance guidance, platform change packages, technical requirements, SOW inputs, and compliance-related materials. Staff documents through appropriate offices and ensure timely routing, review, and resolution of comments. Prepare decision briefs and recommendations for the Marketing Operations Branch Chief.

Serves as the Product Owner for AFS MarTech platforms, defining the roadmap, requirements, and prioritization of enhancements that improve customer experience, increase digital conversion, and strengthen revenue performance across business units. Identifies capability needs and modernization opportunities based on analytics, user feedback, and mission requirements. Maintains product backlogs, user stories, acceptance criteria, and release plans.

Develops and maintains digital governance, including publishing standards, access roles, workflow rules, content lifecycle requirements, and digital compliance practices. Provides guidance to installations and program offices on interpreting and applying governance standards. Ensure platform requirements remain aligned with enterprise technical and security frameworks in coordination with technical stakeholders.

Leads development of Statements of Work (SOWs), technical requirements, and evaluation criteria for MarTech services, and coordinates with Procurement teams for contract execution, renewals, and modifications. Monitors vendor performance and ensures deliverables meet requirements and support revenue-producing operations.

Designs the strategy and framework for the MarTech training program and partners with Marketing Training & Development Manager(s) and the Installation Support Liaison for delivery, onboarding, and field communications. Ensure installations can effectively use digital platforms to promote programs, drive participation, and support business unit performance. Communicates platform changes, updates, and requirements across the AF MilMark Network.

Requirements & Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program.

It is your responsibility to provide such evidence when applying.

Which agency is hiring for this position?

This position is with Air Force Services Agency, Department of the Air Force.

What is the salary for this position?

The posted pay range is $30.5 – $34/hr.

What is the application deadline?

Applications close on 2026-10-05.

Who is eligible to apply?

This position is open under the 'Public' hiring path.