Marketing Director

Air Education and Training Command; Montgomery (AL); On-site; USD 65,000 - 75,000; Full time

Job summary

Air Education and Training Command at Maxwell AFB, Alabama, is seeking a Marketing Manager to lead the department and drive campaigns, events, digital marketing, and public relations. The role includes developing marketing strategies, conducting market research, and coordinating with product management to strengthen brand presence.

You will manage budgeting, resource allocation, and sponsor programs while guiding the marketing team to meet objectives and deadlines.

Responsibilities

• Leads and guides the efforts of the marketing department.
• Oversees implementation of the marketing strategy including campaigns, events, digital marketing, and public relations.
• Creates marketing and communication strategies for the organization.
• Coordinates and directs marketing projects and major events from start to finish.
• Develops surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s).
• Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction.
• Works closely with product management to define marketing materials and programs.
• Develops and builds brand strategy and awareness.
• Launches and maintains sponsorships with businesses and prepares proposals.
• Manages social media and directs programs to improve social media reputation.
• Maintains contacts with outside organizations and provides public affairs and PR services for the Force Support Squadron.
• Prepares, justifies, and submits annual budget resource requirements; monitors expenditures.
• Attends and briefs at meetings on behalf of FSS.
• Guides day-to-day activities of the marketing team and ensures objectives are implemented.
• Assigns work, handles hires, and manages performance and leave.

Job description

• Hiring Agency: Air Education and Training Command

About the position: This is a NAF Career Program position assigned to Maxwell AFB, AL. This is a Regular Full Time (RFT) position with benefits (medical, dental, life insurance, retirement, 401(k), and annual/sick leave).

Key Responsibilities

Leads and guides the efforts of the marketing department. Oversees implementation of the marketing strategy which includes campaigns, events, digital marketing, and public relations. Creates marketing and communication strategies for the organization. Coordinates and directs marketing projects and major events from start to finish.

Conducts research and analyzes trends in products and/or services offered to develop marketing strategies for new and existing products and services. Develop surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s). Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction. Carries out continuous analysis of competitive environment and consumer trends.

Works closely with product management team to define marketing materials and programs. Develops and builds brand strategy and awareness. Launches and maintains commercial sponsorship with businesses by establishing and meeting their marketing objectives. Generates commercial sponsorship proposals. Manages social media presence and directs programs to improve social media reputation and recognition.

Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest. Provides public affairs and public relations services for the Force Support Squadron with other base agencies. Prepares, justifies, and submits annual budget resource requirements. Monitors expenditures and uses cost-benefit thinking to set priorities. Attends and briefs at meetings on behalf of FSS.

Guides the day to day activities of the marketing team. Ensures marketing objectives are implemented by the marketing team. Assigns work to subordinates based on priorities and deadlines. Assures that mission and accuracy requirements are met; selects employees; hears and resolves grievances and complaints; initiates corrective and/or adverse action for performance or conduct; schedules and grants leave; identifies training needs.

Appraises performance with established guidelines. Provides appropriate recognition and feedback for employee performance. Periodically review organization structures to ensure position guides are accurate. Performs other related duties as assigned.

Requirements & Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does allow for education substitution. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program.

It is your responsibility to provide such evidence when applying.

Which agency is hiring for this position?

This position is with Air Education and Training Command, Department of the Air Force.

What is the salary for this position?

The posted pay range is $65000 - $75000/yr.

What is the application deadline?

Applications close on 2026-10-13.

Who is eligible to apply?

This position is open under the 'Public' hiring path.