Marketing Specialist

FortifyData; Kennesaw (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

FortifyData, a cybersecurity SaaS company, seeks a hands-on marketing specialist to turn targeted campaigns into qualified opportunities. You will partner with the CEO and sales to build demand gen programs, improve digital presence, and grow marketing-sourced pipeline.

From writing campaign copy and building landing pages to managing paid search and reporting results, you’ll own execution end-to-end. You’ll develop ICPs, messaging for priority industries, coordinate webinars, and create content

Qualifications

• 3+ years of hands-on B2B SaaS marketing experience.

Responsibilities

• Own Demand Generation: establish lead and pipeline targets, execute campaigns, and report results.
• Create Content That Generates Interest: produce case studies, solution briefs, emails, and LinkedIn posts.
• Improve Website Conversion and Paid Campaigns: manage Google Ads, landing pages, and conversions.
• Support Partner Marketing and Customer Reviews: create collateral and co-marketing campaigns with partners.

Skills

Lead generation

B2B SaaS marketing

Google Ads

CRM/marketing automation

copywriting

Tools

HubSpot

Job description

FortifyData is a cybersecurity SaaS company helping organizations assess, monitor, and manage cyber risk across their business and third‑party ecosystem. Our platform supports attack surface management, third‑party risk management, and governance, risk, and compliance.

About the Role

We’re looking for a hands‑on marketing specialist who can turn targeted campaigns into qualified sales opportunities. You will work directly with the CEO and sales team to build and execute demand generation programs, improve our digital presence, and grow marketing‑sourced pipeline.

This role requires someone who can develop a plan and execute it—from writing campaign copy and building landing pages to managing paid search and reporting results.

What You’ll Do

Own Demand Generation

• Establish lead and pipeline targets with leadership and execute campaigns to achieve them.
• Refine our ideal customer profile, buyer personas, and messaging for priority industries.
• Agree with sales on what qualifies a lead and establish clear handoff and follow‑up processes.
• Report weekly on qualified leads, sales opportunities, pipeline generated, and acquisition costs by channel.
• Build and maintain targeted account lists with sales.
• Develop email and LinkedIn campaigns targeting security, IT, risk, compliance, and procurement leaders.
• Test messaging and offers, monitor responses, and route interested prospects to sales with relevant context.
• Manage marketing automation, campaign tracking, lead nurturing, and CRM data quality.

Create Content That Generates Interest

• Produce customer‑focused content, including case studies, solution briefs, email campaigns, and LinkedIn posts.
• Translate technical product capabilities into clear business benefits.
• Research competitors and develop differentiated messaging and comparison content.
• Coordinate webinars and other campaigns that educate prospects and generate sales conversations.

Improve Website Conversion and Paid Campaigns

• Manage and optimize Google Ads campaigns, keywords, budgets, and landing pages.
• Build and improve landing pages, demo forms, and calls to action.
• Improve search visibility for relevant cybersecurity, third‑party risk, and GRC topics.
• Track conversions through the funnel and optimize for qualified opportunities.

Support Partner Marketing and Customer Reviews

• Create collateral and co‑marketing campaigns for MSSPs, vCISO firms, consultants, and other partners.
• Support sales and leadership with partner outreach and enablement materials.
• Manage relevant software review profiles and coordinate customer review requests.

What We’re Looking For

• 3+ years of hands‑on B2B SaaS marketing experience, preferably in cybersecurity, GRC, or enterprise technology.
• Demonstrated success generating qualified leads and marketing‑sourced sales opportunities.
• Practical experience managing Google Ads and optimizing campaign performance.
• Experience with HubSpot or a comparable CRM and marketing automation platform.
• Strong copywriting skills across email, landing pages, and business‑focused content.
• Experience with outbound campaigns, account targeting, and lead nurturing.
• Ability to measure campaign results, explain what is working, and adjust priorities.
• Comfort working independently in a small team with direct accountability for execution.

Preferred Experience

• Marketing to CISOs, IT security leaders, and risk or compliance teams.
• Familiarity with third‑party risk management, attack surface management, or GRC.
• Experience with SEO, GA4, conversion tracking, and software review platforms.
• Experience supporting channel partners or co‑marketing programs.

What Success Looks Like

A consistent flow of qualified sales conversations, measurable marketing‑sourced pipeline, stronger campaign conversion rates, and clear reporting that connects marketing activity to business results.