Demand Gen Marketing Specialist - Cybersecurity SaaS

FortifyData; Kennesaw (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

FortifyData, a cybersecurity SaaS company, seeks a hands-on marketing specialist to turn targeted campaigns into qualified opportunities. You will partner with the CEO and sales to build demand gen programs, improve digital presence, and grow marketing-sourced pipeline.

From writing campaign copy and building landing pages to managing paid search and reporting results, you’ll own execution end-to-end. You’ll develop ICPs, messaging for priority industries, coordinate webinars, and create content

Qualifications

• 3+ years of hands-on B2B SaaS marketing experience.

Responsibilities

• Own Demand Generation: establish lead and pipeline targets, execute campaigns, and report results.
• Create Content That Generates Interest: produce case studies, solution briefs, emails, and LinkedIn posts.
• Improve Website Conversion and Paid Campaigns: manage Google Ads, landing pages, and conversions.
• Support Partner Marketing and Customer Reviews: create collateral and co-marketing campaigns with partners.

Skills

Lead generation

B2B SaaS marketing

Google Ads

CRM/marketing automation

copywriting

Tools

HubSpot

Job description

FortifyData, a cybersecurity SaaS company, seeks a hands-on marketing specialist to turn targeted campaigns into qualified opportunities. You will partner with the CEO and sales to build demand gen programs, improve digital presence, and grow marketing-sourced pipeline.

From writing campaign copy and building landing pages to managing paid search and reporting results, you’ll own execution end-to-end. You’ll develop ICPs, messaging for priority industries, coordinate webinars, and create content