Senior Marketing Manager

Financial Additions; Dallas (TX); On-site; USD 130,000 - 150,000; Full time

Job summary

A staffing and recruiting firm in Dallas is seeking a Senior Marketing Manager to lead demand generation and performance marketing initiatives. This role involves developing marketing strategies to drive growth, collaborating with sales teams, and managing campaigns across digital platforms. The ideal candidate has extensive B2B marketing experience, particularly in cybersecurity, and is skilled in aligning marketing with business goals. This full-time position offers a salary range of $130,000 to $150,000 per year.

Qualifications

• 7+ years of B2B marketing experience with a focus on digital strategy.
• Strong background in cybersecurity or related industries.
• Proven ability to align marketing with revenue targets.

Responsibilities

• Lead development and execution of growth marketing strategies.
• Drive brand consistency across all channels.
• Manage marketing budgets and performance tracking.

Skills

B2B marketing experience

Digital strategy

Demand generation

Cybersecurity knowledge

Communication skills

Job description

Overview

We are seeking a hands-on, results-driven Senior Marketing Manager to lead and scale our demand generation and performance marketing initiatives. This key role is responsible for developing and executing full-funnel marketing strategies that drive pipeline growth and sales enablement within the cybersecurity and business risk sectors. The ideal candidate will bring deep expertise in multi-channel digital marketing, corporate branding, and strategic campaign management. This is a high-impact position, working cross-functionally with sales, subject matter experts, and executive leadership to align marketing with business objectives and revenue goals.

Base pay range

$130,000.00/yr - $150,000.00/yr

This range is provided by Financial Additions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

• Growth Marketing & Demand Generation
  
  
  
  • Lead the development and execution of a comprehensive growth marketing strategy focused on generating qualified leads and driving measurable business outcomes.
  
  
  • Build and optimize multi-channel campaigns across paid digital platforms (LinkedIn, Google, Meta, X) to generate pipeline and revenue.
  
  
  • Create and execute messaging frameworks and creative briefs that support campaign goals and brand positioning.
  
  
  
  


• Brand, Content & Messaging
  
  
  
  • Drive brand consistency across all digital and sales channels; lead initiatives to evolve and position the corporate brand in the market.
  
  
  • Create targeted market segmentation strategies and customer profiles to deliver personalized, high-converting content.
  
  
  • Collaborate with SMEs to develop thought leadership content aligned with cybersecurity trends and client challenges.
  
  
  • Develop sales support tools such as pitch decks, battle cards, and one-pagers.
  
  
  • Execute full-funnel marketing campaigns in collaboration with sales, creative, and analytics teams to ensure on-time, accurate launches.
  
  
  • Partner with the Chief Revenue Officer to align marketing operations, campaign messaging, and sales enablement strategies.
  
  
  
  


• Events & Partner Marketing
  
  
  
  • Plan and manage logistics for webinars, workshops, conferences, and virtual events, including booth setup and lead capture.
  
  
  • Collaborate with external technology and channel partners to develop co-marketing campaigns and joint go-to-market strategies.
  
  
  
  


• Marketing Operations & Analytics
  
  
  
  • Manage quarterly and annual marketing budgets, resource allocation, and performance tracking.
  
  
  • Own campaign reporting, KPIs, and marketing attribution to optimize ROI and uncover growth opportunities.
  
  
  • Oversee content strategy and social media campaigns, including scheduling, audience targeting, and performance analysis.
  
  
  
  

Qualifications

• Required:
  
  
  
  • 7+ years of B2B marketing experience, with an emphasis on digital strategy and demand generation.
  
  
  • Strong background in cybersecurity, B2B technology, or related professional services industries.
  
  
  • Proven success executing full-funnel marketing strategies and account-based marketing (ABM).
  
  
  • Demonstrated ability to align marketing programs with revenue targets and optimize for pipeline velocity.
  
  
  • Strong communication skills and experience engaging with executive stakeholders and cross-functional teams.
  
  
  • Experience managing corporate brand initiatives and leading content marketing efforts.
  
  
  
  


• Preferred:
  
  
  
  • Experience in professional services, cybersecurity, IT, or technology consulting.
  
  
  • Background in media planning or agency-side digital marketing.
  
  
  • Hands-on experience with both organic and paid social media strategy.
  
  
  
  

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Staffing and Recruiting