Digital Marketing Manager

Gavroche; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Annual base salary and equity

Health benefits

Paid time off

401(k) retirement plan

Job summary

Gavroche in the United States is seeking a hands-on Digital Marketing Manager to drive execution across ABM, nurture, and demand generation programs. You will partner with the Head of Demand Generation and Product Marketing to launch campaigns and optimize performance for measurable pipeline impact.

The role emphasizes rapid execution, cross-channel campaigns, and data-driven insights, with opportunities to scale initiatives and contribute to strategic direction in a fast‑paced, growth‑minded

Qualifications

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
• Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimisation
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment
• Bachelor’s degree in marketing, business, or related field

Responsibilities

• Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program
• Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
• Hands-on Account-Based Marketing Outbound campaign specialist
• Create a curated target for individuals within specific target accounts
• Always-on Campaigns
• Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
• Marketing engine
• Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
• BDR content, emails, scripts, snippets, and call strategies
• Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
• Develop lead scoring strategy for CRM (HubSpot)
• Matching ICP to buyer persona
• Repurposing, rewriting, and retargeting content
• Knowledge of ICPs and buyers inside and out
• Responsible for all outbound sequences, timing, etc.
• Comprehensive nurture campaigns
• Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
• Potential to assist with and lead inbound marketing initiatives
• High growth opportunity
• Technical knowledge of Google TAG manager, HubSpot, Google Ads, LinkedIn Ads, Reddit Ads
• Email segmentations based on ICP, buyer persona, geographic
• Targeting for targeted regions EMEA, US, APAC, etc.
• Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
• Support execution of account‑based marketing (ABM) campaigns targeting key accounts and personas

Skills

Digital marketing

Campaign management

CRM platforms

Analytics tools

Marketing funnels

Communication

Fast-paced work

Education

Bachelor’s degree in marketing

Tools

HubSpot

Salesforce

Google Analytics

Excel/Sheets

Google Tag Manager

LinkedIn Ads

Google Ads

Job description

Digital Marketing Manager

Job Description

In this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results.

This is an execution‑first role where success is defined by your ability to build, launch, optimise, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Responsibilities:

• Architect, design, create, and implement/execute a state‑of‑the art Account Based Marketing (ABM) strategy and program

• Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs

• Hands‑on Account‑Based Marketing Outbound campaign specialist

• Create a curated target for individuals within specific target accounts

• Always‑on Campaigns

• Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads

• Marketing engine

• Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities

• BDR content, emails, scripts, snippets, and call strategies

• Enable BDRs to know all of the content was downloaded, watched, selected, or viewed

• Develop lead scoring strategy for CRM (HubSpot)

• Matching ICP to buyer persona

• Repurposing, rewriting, and retargeting content

• Knowledge of ICPs and buyers inside and out

• Responsible for all outbound sequences, timing, etc.

• Comprehensive nurture campaigns

• Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)

• Potential to assist with and lead inbound marketing initiatives

• High growth opportunity

• Technical knowledge of Google TAG manager, HubSpot, Google Ads, LinkedIn Ads, Reddit Ads

• Email segmentations based on ICP, buyer persona, geographic

• Targeting for targeted regions EMEA, US, APAC, etc.

• Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)

• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)

• Support execution of account‑based marketing (ABM) campaigns targeting key accounts and personas

Cross‑Functional Collaboration

• Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns

• Ensure campaigns align with product messaging, launches, and positioning

• Support webinars, events, and partner campaigns to maximise lead generation

Requirements

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)

• Proven hands‑on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)

• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously

• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)

• Understanding of marketing funnels, lead generation, and conversion optimisation

• Strong written and verbal communication skills

• Ability to thrive in a fast‑paced, execution‑driven environment

• Bachelor’s degree in marketing, business, or related field

Preferred Qualifications:

• Experience with AI‑driven marketing tools and campaign optimisation

• Exposure to account‑based marketing (ABM)

• Experience working with paid media budgets and/or agencies

• Familiarity with cybersecurity or enterprise SaaS markets

What Success Looks Like

• Campaigns are launched quickly, accurately, and at high quality

• Continuous improvement in campaign performance and conversion rates

• Increased contribution to marketing pipeline and revenue

• Strong alignment between execution and product marketing messaging

• Ability to independently manage and optimise multiple campaigns

Compensation & Benefits

• Annual base salary of $140,000–$180,000, depending on experience and qualifications

• Equity participation

• Comprehensive health benefits, including medical, dental, and vision coverage

• Paid time off and company holidays

• 401(k) retirement plan

U.S. Citizenship Requirement

U.S. citizenship is required for this position due to the role’s support of RapidFort’s work with U.S. federal government customers.

What We Do

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end‑to‑end vulnerability management platform that includes curated near‑zero‑CVE open‑source images, advanced runtime profiling, automated CVE remediation, and software attack‑surface‑management (hardening) capabilities to continuously secure and optimise containerised applications.