Marketing Manager

Bright Security; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Bright Security is seeking a seasoned B2B marketer to plan and run integrated campaigns across paid advertising, email, content, website, and webinars. You will translate complex cybersecurity product capabilities into compelling narratives and manage performance while collaborating with Sales on lead handoffs.

Ideal candidates have strong writing skills, experience with Salesforce/Freshsales/HubSpot, and fluency in English, with the ability to coordinate across US and Israel time zones in a

Qualifications

• At least 4 years of experience in B2B marketing, preferably cybersecurity or technical SaaS.
• Demonstrated ability to manage marketing campaigns end to end.
• Strong writing and editing skills for technical content.
• Experience with CRM platforms like Salesforce, Freshsales, or HubSpot.
• Experience managing campaigns via LinkedIn Campaign Manager and Google Ads.
• Familiarity with marketing automation and email tools.
• Ability to maintain working-hours overlap with stakeholders in Israel and the United States.
• Professional English proficiency.

Responsibilities

• Plan and execute integrated marketing campaigns across paid advertising, email, content, website, and webinars.
• Manage campaign performance and optimize based on engagement and pipeline contribution.
• Translate complex technical product capabilities into compelling marketing narratives.
• Manage digital advertising across LinkedIn, Google, and emerging AI-driven channels.
• Develop website copy, case studies, email sequences, and sales enablement content.
• Maintain marketing operations processes including audience segmentation and lead scoring.
• Partner with Sales to improve lead handoffs and support follow-up processes.
• Stay informed about B2B cybersecurity and SaaS marketing trends.

Skills

B2B marketing

Campaign management

Technical writing

English proficiency

Stakeholder collaboration

Tools

Salesforce

Freshsales

HubSpot

LinkedIn Campaign Manager

Google Ads

Marketing automation tools

Email tools

Job description

Responsibilities

• Plan and execute integrated marketing campaigns across paid advertising, email, content, website, and webinars
• Manage campaign performance and optimize based on engagement and pipeline contribution
• Translate complex technical product capabilities into compelling marketing narratives
• Manage digital advertising across LinkedIn, Google, and emerging AI-driven channels
• Develop website copy, case studies, email sequences, and sales enablement content
• Maintain marketing operations processes including audience segmentation and lead scoring
• Partner with Sales to improve lead handoffs and support follow-up processes
• Stay informed about B2B cybersecurity and SaaS marketing trends

Requirements

• At least 4 years of experience in B2B marketing, preferably in cybersecurity or technical SaaS
• Demonstrated ability to manage marketing campaigns end to end
• Strong writing and editing skills for technical content
• Practical experience with CRM platforms like Salesforce, Freshsales, or HubSpot
• Experience managing campaigns via LinkedIn Campaign Manager and Google Ads
• Familiarity with marketing automation and email tools
• Ability to maintain meaningful working-hours overlap with stakeholders in Israel and the United States
• Professional English proficiency

Preferred Qualifications

• Experience marketing AppSec, DevSecOps, or developer tools
• Familiarity with AI-focused marketing channels and GEO
• Experience using project-management tools like ClickUp
• Basic design or asset-production capabilities
• Experience coordinating freelancers or agencies

About the Company

Bright Security is a rapidly growing global SaaS B2B company tackling Application Security challenges with a dev-centric Dynamic Application Security Testing (DAST) platform.