Marketing Specialist

Roylo Partners; Bakersfield (CA); On-site; USD 45,000 - 65,000; Full time

Job summary

Roylo Partners in Bakersfield, CA is seeking a Marketing Specialist to support campaign development and promotional initiatives. You will coordinate materials, research opportunities, and help connect with the audience across channels.

The role involves planning through execution with teams, developing content for digital and print, and maintaining project timelines. This is a full-time, office-based position with growth in marketing coordination.

Qualifications

• Strong written and verbal communication skills.
• Good organizational and project coordination abilities.
• Interest in marketing, branding, promotions, and customer behaviour.
• Comfortable using spreadsheets, presentations, email, and standard office software.
• Ability to research information and present findings clearly.
• Attention to detail when reviewing content and campaign materials.
• Willingness to collaborate, learn new tools, and respond to feedback.
• Previous experience in marketing, communications, sales, retail, customer service, or campaign coordination is beneficial.

Responsibilities

• Coordinate marketing campaigns and promotional initiatives across relevant channels.
• Research market trends, competitor activity, and customer preferences.
• Prepare marketing presentations, campaign materials, and business updates.
• Assist with developing promotional content for digital and print channels.
• Support social media, email marketing, and other campaign activities as required.
• Maintain campaign calendars, project timelines, and marketing records.
• Monitor campaign activity and help compile performance reports.
• Review marketing materials for accuracy, consistency, and brand alignment.
• Collaborate with internal teams to gather information and coordinate deliverables.
• Track project deadlines, approvals, and outstanding marketing tasks.
• Help identify opportunities to improve campaign processes and audience engagement.
• Support meetings, planning sessions, and wider departmental projects.

Skills

Communication

Organization

Marketing interest

Office software

Research & presentation

Detail orientation

Collaboration

Experience in marketing related fields

Education

Bachelor's degree or equivalent

Tools

Spreadsheets

Presentations

Email

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

Office-based | Permanent position

Turn Marketing Ideas Into Meaningful Results.

Good marketing starts with understanding what captures people's attention and knowing how to communicate the right message. We’re looking for a Marketing Specialist in Bakersfield, CA to support campaign development, coordinate promotional initiatives, and help strengthen the way the business connects with its audience.

You’ll contribute to marketing projects from planning through execution, working with different teams to prepare materials, research opportunities, and keep campaigns organized. This position suits someone who enjoys combining creativity with practical coordination and wants to develop their experience across different areas of marketing.

What You’ll Be Working On

• Coordinate marketing campaigns and promotional initiatives across relevant channels.
• Research market trends, competitor activity, and customer preferences.
• Prepare marketing presentations, campaign materials, and business updates.
• Assist with developing promotional content for digital and print channels.
• Support social media, email marketing, and other campaign activities as required.
• Maintain campaign calendars, project timelines, and marketing records.
• Monitor campaign activity and help compile performance reports.
• Review marketing materials for accuracy, consistency, and brand alignment.
• Collaborate with internal teams to gather information and coordinate deliverables.
• Track project deadlines, approvals, and outstanding marketing tasks.
• Help identify opportunities to improve campaign processes and audience engagement.
• Support meetings, planning sessions, and wider departmental projects.

What You’ll Bring

We’re looking for someone who can communicate effectively, manage competing priorities, and approach marketing projects with curiosity and attention to detail.

• Strong written and verbal communication skills.
• Good organizational and project coordination abilities.
• Interest in marketing, branding, promotions, and customer behaviour.
• Comfortable using spreadsheets, presentations, email, and standard office software.
• Ability to research information and present findings clearly.
• Attention to detail when reviewing content and campaign materials.
• Willingness to collaborate, learn new tools, and respond to feedback.
• Previous experience in marketing, communications, sales, retail, customer service, or campaign coordination is beneficial.

Training will be provided on internal systems, marketing processes, and company guidelines.

The Details

• Location: Bakersfield, CA
• Schedule: Monday–Friday, 8:30am–5:00pm
• Employment: Full-time, permanent
• Work setting: Office-based
• Compensation: Competitive pay based on experience
• Development: Opportunities to build campaign management, research, and marketing coordination skills

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.