Marketing Manager

Plains Gp Holdings; Atlanta (GA); On-site; USD 70,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Plains Gp Holdings in Glendale, CA is seeking a results-driven Marketing Lead to develop positioning, target audiences, and multi-channel campaigns. You will lead programs end-to-end, analyze insights, and partner with email, performance marketing, and web teams to optimize lead nurturing.

The role requires proven success in marketing planning, strong communication, and project management. Travel willingness and CRM/marketing automation experience are preferred.

Qualifications

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision‑making skills.
• Metrics‑driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills

Marketing plans

Campaign management

Communication

Project management

Marketing automation

Education

Bachelor’s degree in marketing or related field

Tools

CRM software

Marketing automation platforms

Job description

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Partner with email, performance marketing, and web teams to design, test, and evolve lead‑nurturing tactics.

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Required skills and qualifications

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision‑making skills.
• Metrics‑driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Proficiency with online marketing and social media strategy.
• Proven success in designing interactive applications and networking platforms.
• Willingness to travel.
• Established contacts in media.

Job Type

Full‑time

Pay

$70,000.00 – $150,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

Monday to Friday

Location

Glendale, CA 91203 – Relocate before starting work (Required)