Marketing Specialist

Roylo Partners; Laredo (TX); On-site; USD 42,000 - 66,000; Full time

Job summary

Roylo Partners in Laredo, TX is seeking a Marketing Specialist to support marketing initiatives, coordinate campaigns, and help strengthen brand awareness through thoughtful planning and execution.

You will work across promotional activities, market research, and performance tracking to ensure messaging stays consistent and campaigns reach their audiences. Training will be provided on internal systems and processes, with opportunities to grow in campaign management and marketing strategy.

Qualifications

• Strong written and verbal communication skills are required.
• Interest in marketing, advertising, promotions, and brand development.
• Good research and analytical skills are essential.
• Ability to organize projects and manage multiple deadlines.
• Comfort with spreadsheets, presentations, and standard office software.
• Attention to detail when preparing materials and reviewing content.

Responsibilities

• Coordinate marketing campaigns and promotional initiatives from planning through execution.
• Research customer preferences, market trends, and competitor activity.
• Prepare marketing materials, presentations, and campaign content.
• Help maintain consistent brand messaging across channels.
• Work with internal teams to coordinate campaign requirements and deadlines.
• Support digital marketing, social media, email, and other promotional activities as needed.
• Monitor campaign progress and maintain accurate project records.
• Gather customer feedback and market insights to inform decisions.
• Assist with organizing promotional events and brand awareness activities.
• Track campaign performance and prepare reports on results.
• Review marketing materials for quality and consistency.
• Identify opportunities to improve campaign effectiveness and audience engagement.

Skills

Communication skills

Creativity

Organizational skills

Market research

Campaign coordination

Digital marketing

Tools

MS Excel

PowerPoint

Office software

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

Office-based | Permanent position

Connect Ideas With the Right Audience.

Good marketing starts with understanding what people respond to and finding effective ways to communicate a brand’s message. We’re looking for a Marketing Specialist in Laredo, TX to support marketing initiatives, coordinate campaigns, and help strengthen brand awareness through thoughtful planning and execution.

You’ll work across promotional activities, market research, campaign materials, and performance tracking. From developing ideas to reviewing results, you’ll help keep projects organized, ensure messaging stays consistent, and identify opportunities to improve how campaigns reach their audiences.

What You’ll Be Doing

• Coordinate marketing campaigns and promotional initiatives from planning through execution.
• Research customer preferences, market trends, and competitor activity.
• Prepare marketing materials, presentations, and campaign content.
• Help maintain consistent brand messaging across promotional channels.
• Work with internal teams to coordinate campaign requirements and deadlines.
• Support digital marketing, social media, email, and other promotional activities as needed.
• Monitor campaign progress and maintain accurate project records.
• Gather customer feedback and market insights to inform marketing decisions.
• Assist with organizing promotional events and brand awareness activities.
• Track campaign performance and help prepare reports on key results.
• Review marketing materials for accuracy, quality, and consistency.
• Identify opportunities to improve campaign effectiveness and audience engagement.

What We’re Looking For

We’re looking for someone who combines creative thinking with organization, communication, and attention to detail.

• Strong written and verbal communication skills.
• Interest in marketing, advertising, promotions, and brand development.
• Good research and analytical skills.
• Ability to organize projects and manage multiple deadlines.
• Comfortable using spreadsheets, presentations, and standard office software.
• Attention to detail when preparing and reviewing marketing materials.
• Ability to collaborate with colleagues and respond positively to feedback.
• A proactive approach to problem-solving and learning new processes.
• Previous experience in marketing, communications, sales, promotions, or campaign coordination is beneficial.

Training will be provided on internal systems, marketing processes, and campaign requirements.

The Details

• Schedule: Monday–Friday, 8:30am–5:00pm
• Employment: Full-time, permanent
• Work setting: Office-based
• Compensation: Competitive pay based on experience
• Development: Opportunities to build skills in campaign management, brand communications, and marketing strategy

If you’re looking for a Marketing Specialist job in Laredo, TX where you can contribute ideas, coordinate engaging campaigns, and develop your marketing experience,

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.