Marketing Specialist

Roylo Partners; Orlando (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Roylo Partners in Orlando, FL is seeking a Marketing Specialist to coordinate initiatives, support campaign development, and strengthen connections with the target audience.

You will contribute to planning, market research, content development, and performance tracking, working with cross-functional teams to keep activities organized and aligned with business goals.

Qualifications

• Marketing or communications experience preferred.
• Strong written and verbal communication.
• Detail-oriented with deadlines.

Responsibilities

• Plan and coordinate marketing campaigns across channels.
• Research customer preferences, competitors, and market trends.
• Develop and review marketing content, presentations, and materials.
• Support email marketing, social media, and other digital initiatives.
• Maintain campaign calendars and project timelines.
• Monitor campaign results and prepare progress reports.
• Collaborate with internal teams to meet campaign requirements.
• Identify opportunities to boost engagement and effectiveness.

Skills

Communication

Organizational skills

Campaign coordination

Research ability

Creative thinking

Excel

PowerPoint

Email marketing

Tools

Excel

PowerPoint

Email marketing tools

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

Office-based | Permanent position

Understand the Audience. Strengthen the Message.

Effective marketing starts with understanding what matters to customers and finding the right way to communicate value. We’re looking for a Marketing Specialist in Orlando, FL to coordinate marketing initiatives, support campaign development, and help the business build stronger connections with its target audience.

You’ll contribute to campaign planning, market research, promotional content, and performance tracking. Working alongside different teams, you’ll help ensure marketing activities are organized, consistent, and aligned with business objectives.

What You’ll Be Doing

• Plan and coordinate marketing campaigns across relevant promotional channels.
• Research customer preferences, competitor activity, and market developments.
• Develop and review marketing content, presentations, and promotional materials.
• Support email marketing, social media, and other digital marketing initiatives.
• Maintain campaign calendars, project timelines, and marketing documentation.
• Monitor campaign activity and compile reports on results and progress.
• Review promotional materials for accuracy, quality, and brand consistency.
• Collaborate with internal teams to coordinate campaign requirements and deadlines.
• Help identify opportunities to improve customer engagement and campaign effectiveness.
• Coordinate marketing projects from preparation through delivery.
• Track outstanding tasks, approvals, and campaign deliverables.
• Contribute ideas during planning sessions and team discussions.

What We’re Looking For

We’re interested in someone who combines creativity with organization and enjoys using information to improve marketing activities.

• Strong written and verbal communication skills.
• Good organizational and project coordination abilities.
• Interest in marketing strategy, branding, and customer behaviour.
• Comfortable using spreadsheets, presentations, email, and standard office software.
• Ability to research information and communicate findings clearly.
• Strong attention to detail and deadline management.
• Willingness to collaborate, learn new tools, and adapt to changing priorities.
• Previous experience in marketing, communications, promotions, sales, or campaign coordination is beneficial.

Training will be provided on internal systems, campaign processes, and company guidelines.

The Details

• Schedule: Monday–Friday, 8:30am–5:00pm
• Employment: Full-time, permanent
• Work setting: Office-based
• Compensation: Competitive pay based on experience
• Development: Opportunities to develop campaign management, research, and marketing strategy skills

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.