Hybrid: B2B SaaS Demand Gen Programs Lead

JMD Technologies Inc.; Lowell (MA); Hybrid; USD 57,859 - 61,992; Full time

Job summary

A tech company is seeking a Demand Generation Programs Manager to drive B2B SaaS demand generation initiatives. This role involves leading multi-channel campaigns and managing CRM systems. The ideal candidate will have over 5 years of experience in demand generation and be skilled in marketing automation tools like Eloqua. The position has a hybrid work model with a competitive hourly compensation ranging from $42 to $45.

Qualifications

• 5+ years of B2B SaaS demand generation or lead generation experience.
• Hands-on experience with marketing automation tools preferred.
• Strong metrics orientation with a track record of achieving measurable goals.
• Excellent written communication skills.

Responsibilities

• Lead end-to-end demand and lead generation programs.
• Plan, execute, and optimize multi-channel campaigns.
• Manage campaign execution using marketing automation platforms.
• Define success metrics, track performance, and report on ROI.
• Apply strong positioning and messaging principles.

Skills

B2B SaaS demand generation

Lead generation

Marketing automation tools

Strong metrics orientation

Excellent written communication

Tools

Eloqua

Salesforce

Job description

A tech company is seeking a Demand Generation Programs Manager to drive B2B SaaS demand generation initiatives. This role involves leading multi-channel campaigns and managing CRM systems. The ideal candidate will have over 5 years of experience in demand generation and be skilled in marketing automation tools like Eloqua. The position has a hybrid work model with a competitive hourly compensation ranging from $42 to $45.