Marketing Program Specialist

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 69,000 - 84,000; Full time

Benefits offered by this job

401k Matching

Medical, Dental, Vision

Wellness program

Paid Holidays

Paid Time Off

Tuition Reimbursement

Free AAA Classic Membership

AAA Product Discounts

Hybrid work arrangement

Job summary

AAA Mountain West Group in Walnut Creek, CA, is seeking a Marketing Program Specialist to design and manage marketing programs across paid online channels. The role requires collaboration with agencies and leadership to deliver high-quality creative that aligns with strategy, while ensuring strong relationship management with partners and vendors.

The position is hybrid, requiring 3 days per week in the Walnut Creek office.

Qualifications

• Advanced marketing principles and techniques; ability to apply them to programs.
• Ability to achieve business goals through judgment, creativity and program management know-how.
• Direct response programs and multi-tiered communications in collaboration with partners.

Responsibilities

• Design and manage marketing/advertising programs to meet digital objectives.
• Write and gain approval of complex marketing briefs.
• Identify trends and findings to improve future program performance; conduct A/B testing.
• Develop complex multi-tiered communications plans with leadership and partners.
• Act as vendor and agency relationship owner.
• Manage budgets for multiple programs and provide monthly forecasts.

Skills

Marketing principles

Campaign analysis

Presentations

Vendor management

Communication

Education

Bachelor’s degree (BA/BS) in related area

3-5 years paid digital campaigns

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Marketing Program Specialist employs advanced marketing principles to develop marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to produce high quality creative or other deliverables (following guidelines) that can be approved by management.

Essential Functions

• Design and manage marketing and/or advertising programs to meet digital marketing objectives
• Write and gain approval of complex marketing briefs
• Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
• Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
• Act as vendor and agency relationship owner
• Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
• Manage ad-hoc projects

Knowledge/Skills/Abilities

• Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
• Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
• Ability to create programs that are aligned to key NCNU strategy
• Ability to implement direct response programs
• Visual, verbal and written communication skills, including proofreading and editing
• Ability to create, present and deliver clear and compelling presentations in a group setting
• Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
• Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)

Education & Experience

• Bachelor’s degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred
• 3-5 years experience with digital paid campaigns
• Direct Marketing Association Certification (preferred)

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $76,657.00 - Mid: $95,820.00

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