Hybrid Digital Marketing Program Lead

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 69,000 - 84,000; Full time

Benefits offered by this job

401k Matching

Medical, Dental, Vision

Wellness program

Paid Holidays

Paid Time Off

Tuition Reimbursement

Free AAA Classic Membership

AAA Product Discounts

Hybrid work arrangement

Job summary

AAA Mountain West Group in Walnut Creek, CA, is seeking a Marketing Program Specialist to design and manage marketing programs across paid online channels. The role requires collaboration with agencies and leadership to deliver high-quality creative that aligns with strategy, while ensuring strong relationship management with partners and vendors.

The position is hybrid, requiring 3 days per week in the Walnut Creek office.

Qualifications

• Advanced marketing principles and techniques; ability to apply them to programs.
• Ability to achieve business goals through judgment, creativity and program management know-how.
• Direct response programs and multi-tiered communications in collaboration with partners.

Responsibilities

• Design and manage marketing/advertising programs to meet digital objectives.
• Write and gain approval of complex marketing briefs.
• Identify trends and findings to improve future program performance; conduct A/B testing.
• Develop complex multi-tiered communications plans with leadership and partners.
• Act as vendor and agency relationship owner.
• Manage budgets for multiple programs and provide monthly forecasts.

Skills

Marketing principles

Campaign analysis

Presentations

Vendor management

Communication

Education

Bachelor’s degree (BA/BS) in related area

3-5 years paid digital campaigns

Job description

AAA Mountain West Group in Walnut Creek, CA, is seeking a Marketing Program Specialist to design and manage marketing programs across paid online channels. The role requires collaboration with agencies and leadership to deliver high-quality creative that aligns with strategy, while ensuring strong relationship management with partners and vendors.

The position is hybrid, requiring 3 days per week in the Walnut Creek office.