Manager, Media Planning & Strategy

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 119,000 - 146,000; Full time

Benefits offered by this job

Great pay

401k match

Medical benefits

Paid holidays

Paid time off

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and oversee end-to-end performance marketing across platforms.

You will manage the paid media budget, drive high-level strategy, mentor the growth team, and aim for aggressive acquisition and ROI targets, with collaboration across marketing and product teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5 years of digital marketing experience including 2-3 leadership roles.
• Master's degree or MBA preferred.

Responsibilities

• Oversee digital marketing objectives and campaigns across platforms.
• Lead a team of digital specialists with clear direction and performance feedback.
• Track core KPIs and provide data-backed recommendations to exec management.

Skills

DTC marketing

Campaign scaling

Analytics reporting

Education

Bachelor's degree in Marketing

5 years digital marketing experience

Master's degree or MBA preferred

Tools

Google Marketing Platform

Meta Business Suite

Reddit

Yelp

TikTok

Pinterest

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits - Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off - Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment - AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

As our Media Planning & Strategy Manager, you will lead our paid growth strategy and oversee the end-to-end execution of our performance marketing efforts. You will be responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.

ESSENTIAL FUNCTIONS

• Oversees Digital Marketing Objectives

  • Develops digital marketing strategies to drive business performance through the execution of paid advertising campaigns
  • Act as the primary point of contact for senior leadership and other department heads. Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives.

• Team Management

  • Lead a team of digital specialists, providing clear direction, professional development, and performance feedback to ensure collective success.
  • Drive a culture of "rapid experimentation." Guide the team in A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality.
  • Evaluate current workflows and implement new protocols to ensure the team operates with maximum productivity and executional excellence.

• Insights & Reporting

  • Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
  • Provides recommendations and solutions for both short and long term actions to executive management.
  • Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing.

KNOWLEDGE / SKILLS / ABILITIES

• Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus. Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
• A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Qualifications

  • Bachelor's degree in Marketing or a related field or combination of education and relevant experience
  • 5 years of experience in digital marketing including 2-3 proven leadership or people management experience.

• Preferred Qualifications

  • Master's degree or MBA

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00