Digital Marketing Lead

American Automobile Association; Walnut Creek (CA); Hybrid; USD 132,000 - 166,000; Full time

Benefits offered by this job

401k Matching

Medical, Dental, Vision

Wellness program

Paid Holidays

Paid Time Off

Volunteer time off

Free AAA Classic Membership

Product Discounts

Tuition Reimbursement

Hybrid work model

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Digital Marketing Lead to oversee the development and execution of digital marketing and media strategies to create brand awareness, drive member acquisition and increase retention. You will manage paid online campaigns across social, display, SEM/SEO, video and remarketing.

Lead cross-functional teams, optimize campaigns and report on performance to improve ROI.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• 5+ years experience in a similar digital marketing role.
• Direct to consumer marketing experience.
• Deep knowledge of SEM.

Responsibilities

• Plan and manage paid search, display/retargeting ads, and SEO.
• Build and execute campaigns from start to finish including, landing pages and forms.
• Collaborate with marketing teams to align objectives and campaigns.
• Analyze campaign performance and ROI to optimize spend.
• Experiment across digital channels to improve CPA and acquisition.

Skills

Search marketing

Paid advertising

Email marketing

Social media

SEO

Analytics

Agency collaboration

MS Office

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

SEO tools

Analytics platforms

Job description

Why Work For Us?Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay periodBenefits – Medical, Dental, Vision, wellness program and more!Paid HolidaysPaid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.Collaborative Environment – AAA will value your contribution to providing exceptional service to our membersFree AAA Classic MembershipAAA Product DiscountsTuition Reimbursement Program.At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.Our Digital Marketing Lead is responsible for leading the development and execution of digital marketing and media strategies to create brand awareness, drive Member acquisition and increase retention. You will manage, optimize and report on paid online media campaigns, covering all digital tactics such as social media marketing, display advertising, SEM/SEO, video, and remarketing.Essential FunctionsOperates on a strategic and tactical level, touching all aspects of search and other digital marketing roadmap including keyword management, creation of campaign messaging, landing pages, A/B testing and analytics.Partner across the marketing organization to align marketing objectives and build integrated plansLeverage knowledge of our target audiences, their interaction with digital channels and key messages to design and deploy effective digital campaigns and customer experiences.Plan and manage paid search, display/retargeting ads, and SEO;Build and execute campaigns from start to finish including, but not limited to, end to end campaign experience flow, landing pages and form creation.Rapidly experiment with multiple digital (and some offline) marketing channels to drive down cost per acquisition and increase the quantity and quality of loan applicationsCampaign reporting: Summarize, report and optimize online campaign delivery and performance metrics. Capture and analyze key metrics to optimize and improve ROI for all digital marketing programs.Ensure executional excellence by measuring efficacy of current processes and redefining or innovating new processes/procedures/protocols to ensure maximum productivity.Knowledge/Skills/AbilitiesBasic knowledge of MS Office applicationsExpert in search marketing and paid advertisingDemonstrated expertise in email, social media and SEOExperience working with agency partners and collaborating with internal teams.Analytical, proactive and creative problem solver with the ability to tell campaign performance stories through data to influence future investments.Education & Experience/Licenses & CertificationBachelor's degree in marketing, communications or related field or an equivalent combination of education and experience5+ years experience in a similar digital marketing role.Direct to consumer marketing experience.Deep knowledge of SEMDemonstrated track record of campaign performance improvementTravel Industry Experience preferredWork Environment/Physical RequirementsWorks in an office environment sitting at a desk, table or computer workstation for extended periods of time. May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.#LI-OH1We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00-