Manager, Marketing Platform Operations

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 132,000 - 199,000; Full time

Benefits offered by this job

401k Matching

Medical Coverage

Dental Coverage

Vision Coverage

Paid Holidays

Paid Time Off

AAA Membership (Free)

AAA Discounts

Tuition Reimbursement

Job summary

AAA Mountain West Group is seeking a Manager, Marketing Platform Operations to lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly technical and operational, empowering marketing teams to reach the right customer at the right time with precise measurement.

The team will focus on data, platforms, integrations, and ensuring flawless execution of marketing tech.

Qualifications

• Proficiency in SQL for data extraction and validation.
• Strong knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
• Hands-on experience with Tealium iQ tag management.
• Deep understanding of digital ad platforms (CM360, SA360, Meta).
• Strong grasp of data layers and server-side vs client-side tracking.

Responsibilities

• Provide strategic leadership and cross-functional consultation for marketing tech initiatives.
• Oversee data infrastructure, analytics and data quality.
• Lead platform activation and media operations ensuring accurate measurement.

Skills

SQL queries

Salesforce Marketing Cloud Personal.

Tealium iQ

Ad-tech platforms

Data architecture

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week onsite in our Walnut Creek, CA office.

Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement.

ESSENTIAL FUNCTIONS

• Strategic Leadership & Cross-Functional Consultation

• Data Infrastructure, Analytics & Quality

• Platform Activation & Media Operations

KNOWLEDGE / SKILLS / ABILITIES

• Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.

• Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.

• Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).

• Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).

• Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Qualifications

• Preferred Qualifications

At AAA Mountain West Group, pay is one part of our total package. Actual compensation may vary based on several factors, including a candidate’s work location, qualifications, skills, and experience. Compensation Range: Min: $132,465.00 - Mid: $165,580.00- Max: $198,697.00