Marketing Program Specialist

American Automobile Association; Walnut Creek (CA); On-site; USD 77,000 - 96,000; Full time

Benefits offered by this job

401k Matching

Tuition Reimbursement

Free AAA Classic Membership

Paid Holidays

Paid Time Off

Job summary

American Automobile Association Mountain West Group is seeking a Marketing Program Specialist in Walnut Creek, CA. Hybrid role requiring three days in the office; you will develop and execute paid digital marketing programs, manage agencies, and optimize campaigns.

You will write complex briefs, analyze performance trends, and collaborate with leadership to deliver high-impact communications while managing budgets and vendor relationships.

Qualifications

• Bachelor's degree in related area or an equivalent combination of education and experience. Advanced Degree preferred.
• 3-5 years experience with digital paid campaigns.
• Direct Marketing Association Certification (preferred).

Responsibilities

• Design and manage marketing and/or advertising programs to meet digital marketing objectives.
• Write and gain approval of complex marketing briefs.
• Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B.
• Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans.
• Act as vendor and agency relationship owner.
• Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations.
• Manage ad-hoc projects.

Skills

Marketing principles

Program management

Direct response programs

Communication skills

Presentations

Collaboration

Campaign analysis

Education

Bachelor's degree

Advanced degree preferred

Job description

Why Work For Us?

Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office. The Marketing Program Specialist employs advanced marketing principles to develop marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to produce high quality creative or other deliverables (following guidelines) that can be approved by management.

Essential Functions

• Design and manage marketing and/or advertising programs to meet digital marketing objectives
• Write and gain approval of complex marketing briefs
• Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
• Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
• Act as vendor and agency relationship owner
• Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
• Manage ad-hoc projects

Knowledge/Skills/Abilities

• Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
• Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
• Ability to create programs that are aligned to key NCNU strategy
• Ability to implement direct response programs
• Visual, verbal and written communication skills, including proofreading and editing
• Ability to create, present and deliver clear and compelling presentations in a group setting
• Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
• Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)

Education& Experience

• Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred
• 3-5 years experience with digital paid campaigns
• Direct Marketing Association Certification (preferred)

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $76,657.00 - Mid: $95,820.00

#LI-OH1 - Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.