Marketing Program Manager - Medicare Advantage

UCLA Outpatient Clinics; Los Angeles (CA); On-site; USD 76,000 - 159,000; Full time

Job summary

An established industry player is seeking a Program Manager for Medicare Advantage Marketing. In this pivotal role, you will spearhead innovative marketing strategies to support the launch and growth of new health plans. Your responsibilities will include developing marketing assets, managing campaigns, and ensuring compliance with regulatory standards. This role offers the opportunity to collaborate with diverse teams and make a significant impact in the healthcare marketing landscape. If you are passionate about marketing and eager to contribute to meaningful health initiatives, this position is perfect for you.

Qualifications

• Experience in developing and executing marketing strategies.
• Strong project management skills with attention to compliance.

Responsibilities

• Develop and manage marketing assets for Medicare Advantage Plans.
• Collaborate with teams to ensure compliance with CMS guidelines.

Skills

Marketing Strategy

Content Creation

Project Management

Compliance Knowledge

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

CMS Tools

Creative Software

Job description

Description

As the Program Manager of Medicare Advantage Marketing, you will provide tactical support for implementing innovative marketing strategies and plans for New Century Health Plan’s Medicare Advantage Growth Office. This position will play a key role in supporting the launch and growth of the new UCLA Health Medicare Advantage Plans. You will:

• Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
• Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
• Ensure all marketing assets comply with CMS marketing guidelines and requirements. Route materials through Compliance, regulatory, and CMS approval processes.
• Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
• Oversee the review and approval process for all prospect, member, and provider-facing communication materials.

Salary Range: $76,200-$158,800/annually