Marketing Program Manager – Medicare Advantage

Mosaec; Los Angeles (CA); On-site; USD 76,000 - 159,000; Full time

Job summary

A leading company in healthcare marketing is seeking a Program Manager for its Medicare Advantage Marketing team. This role involves developing marketing strategies, managing campaigns, and ensuring compliance with regulatory guidelines. The ideal candidate will have significant experience in healthcare marketing, strong communication skills, and the ability to work collaboratively in a matrix environment.

Qualifications

• Five or more years of progressively responsible work experience.
• Healthcare marketing experience is highly desired.
• Experience in Medicare Advantage marketing is a plus.

Responsibilities

• Develop, maintain, and produce marketing assets.
• Collaborate with internal and external resources for campaigns.
• Ensure compliance with CMS marketing guidelines.

Skills

Detail-oriented

Self-directed

Strong verbal communication

Strong written communication

Relationship-building

Education

Bachelor’s degree in a related field

Job description

Los Angeles, California

Description

As the Program Manager of Medicare Advantage Marketing, you will provide tactical support for implementing innovative marketing strategies and plans for New Century Health Plan’s Medicare Advantage Growth Office. This position will play a key role in supporting the launch and growth of the new UCLA Health Medicare Advantage Plans.

You will:

1. Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
2. Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
3. Ensure all marketing assets comply with CMS marketing guidelines and requirements.
4. Route materials through Compliance, regulatory, and CMS approval processes.
5. Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
6. Oversee the review and approval process for all prospect, member, and provider-facing communication materials.

Salary Range

$76,200-$158,800/annually

Qualifications

We are seeking a detail-oriented and self-directed individual with:

• A Bachelor’s degree in a related field or equivalent experience, education, and training.
• Five or more years of progressively responsible and directly related work experience; healthcare marketing experience is highly desired.
• Experience in Medicare Advantage marketing is a plus.
• In-depth knowledge of concepts, principles, and methods of developing and executing promotional marketing strategies.
• Comprehensive knowledge of presentation development and the ability to communicate complex ideas simply and clearly.
• Ability to work confidently in a matrix environment with multiple stakeholders and clients.
• Strong verbal and written communication skills.
• Experience translating business plans into strategic marketing plans.
• Ability to recognize and resolve conflicts through collaboration and communication.
• Input to market research, including competitive benchmarking and audience studies.
• Strong relationship-building skills.

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