Marketing Program Manager – Medicare Advantage

Mosaec; Los Angeles (CA); On-site; USD 76,000 - 159,000; Full time

Job summary

A leading healthcare organization is seeking a Program Manager for Medicare Advantage Marketing to support innovative marketing strategies for the UCLA Health Medicare Advantage Plans. The role involves developing marketing assets, coordinating campaigns, and ensuring compliance with regulations, ideal for candidates with extensive healthcare marketing experience.

Qualifications

• Five or more years of relevant work experience.
• Healthcare Marketing experience is highly desired.
• In-depth knowledge of promotional marketing strategies.

Responsibilities

• Develop and produce marketing assets and coordinate campaigns.
• Collaborate with internal and external resources for creative services.
• Ensure compliance with CMS marketing guidelines.

Skills

Detail-oriented

Self-directed

Strong verbal communication

Strong written communication

Relationship-building

Education

Bachelor’s degree in a related field

Job description

Los Angeles, California

Description: As the Program Manager of Medicare Advantage Marketing, you will provide tactical support for implementing innovative marketing strategies and plans for New Century Health Plan’s Medicare Advantage Growth Office. This position will play a key role in supporting the launch and growth of the new UCLA Health Medicare Advantage Plans.

Responsibilities:

1. Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
2. Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
3. Ensure all marketing assets comply with CMS marketing guidelines and requirements.
4. Route materials through Compliance, regulatory, and CMS approval processes.
5. Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
6. Oversee the review and approval process for all prospect, member, and provider-facing communication materials.

Salary Range: $76,200-$158,800 annually

Qualifications

We are seeking a detail-oriented and self-directed individual with:

1. A Bachelor’s degree in a related field or equivalent experience, education, and training.
2. Five or more years of progressively responsible and directly related work experience; Healthcare Marketing experience is highly desired.
3. Experience in Medicare Advantage marketing is a plus.
4. In-depth knowledge of concepts, principles, and methods of developing and executing promotional marketing strategies.
5. Comprehensive knowledge of presentation development, with the ability to communicate complex ideas simply and understandably.
6. Confidence and competence working in a matrix environment with multiple stakeholders and clients.
7. Strong verbal and written communication skills to effectively communicate at all organizational levels.
8. Ability to translate business plans into strategic marketing plans with internal subject matter experts.
9. Ability to recognize and resolve conflicts through collaboration, communication, and advocacy.
10. Ability to provide input to market research, including competitive benchmarking and audience studies.
11. Strong relationship-building and bridging skills.

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