Marketing Program Manager - Medicare Advantage

UCLA; Los Angeles (CA); On-site; USD 76,000 - 159,000; Full time

Job summary

An established industry player is seeking a Program Manager for Medicare Advantage Marketing to implement innovative strategies for their new health plans. This role involves developing marketing assets, coordinating campaigns, and ensuring compliance with regulatory guidelines. The ideal candidate will have extensive experience in healthcare marketing and the ability to communicate effectively with diverse stakeholders. Join a dynamic team that values collaboration and creativity, and contribute to the growth of impactful health solutions that enhance patient care and engagement.

Qualifications

• 5+ years of experience in marketing, particularly in healthcare.
• Strong communication skills and ability to work in a matrix environment.

Responsibilities

• Develop and produce marketing assets and coordinate campaigns.
• Ensure compliance with CMS marketing guidelines and manage approvals.

Skills

Healthcare Marketing

Marketing Strategy Development

Communication Skills

Conflict Resolution

Relationship Building

Education

Bachelor's degree in a related field

Job description

Description

As the Program Manager of Medicare Advantage Marketing, you will provide tactical support for implementing innovative marketing strategies and plans for New Century Health Plan’s Medicare Advantage Growth Office. This position will play a key role in supporting the launch and growth of the new UCLA Health Medicare Advantage Plans. You will:

• Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
• Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
• Ensure all marketing assets comply with CMS marketing guidelines and requirements. Route materials through Compliance, regulatory, and CMS approval processes.
• Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
• Oversee the review and approval process for all prospect, member, and provider-facing communication materials.

Salary Range: $76,200-$158,800/annually

Qualifications

We are seeking a detail-oriented and self-directed individual with:

• A Bachelor’s degree in a related field or combination of equivalent experience, education, and training
• Five or more years of progressively responsible and directly related work experience, required
• Healthcare Marketing experience is highly desired
• Experience in Medicare Advantage marketing, a plus
• In-depth knowledge of concepts, principles and methods of developing and executing promotional marketing strategies
• Comprehensive knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion
• Works confidently and competently in a matrix environment with multiple stakeholders and clients
• Strong communication skills, both verbal and written, to communicate effectively at all levels of the organization
• Experience translating short and long range business plans to internal subject matter experts to aid them in assembling strategic marketing plans
• Ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy
• Provide input to market research, including competitive benchmarking and audience studies used to inform decisions regarding customer targeting
• Strong relationship building and bridging competencies