Global Marketing Automation Manager

EquipMap, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Caterpillar Inc. seeks a Marketing Operations Manager to bridge strategic planning with technical execution for the OnPoint initiative, delivering personalized digital marketing at scale.

You will ensure seamless marketing automation, optimize performance, and maintain regional compliance. You will collaborate closely with business partners, dealers, and Salesforce Marketing Cloud teams, with potential to expand to Caterpillar-wide Marketing Automation operations.

Responsibilities

• Bridge strategic planning and technical execution for Caterpillar's OnPoint initiative, delivering personalized digital marketing at scale.
• Oversee seamless marketing automation, optimize performance, and ensure compliance across regions.
• Collaborate with business partners, dealers, and Salesforce Marketing Cloud teams, with potential expansion to Caterpillar-wide Marketing Automation operations.
• Lead 3-6 individual contributors as part of the Digital Marketing Enablement team.

Job description

Caterpillar Inc. seeks a Marketing Operations Manager to bridge strategic planning with technical execution for the OnPoint initiative, delivering personalized digital marketing at scale.

You will ensure seamless marketing automation, optimize performance, and maintain regional compliance. You will collaborate closely with business partners, dealers, and Salesforce Marketing Cloud teams, with potential to expand to Caterpillar-wide Marketing Automation operations.