Marketing Platform Operations Manager (Hybrid, Data‑Driven)

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 132,000 - 199,000; Full time

Benefits offered by this job

401k Matching

Medical Coverage

Dental Coverage

Vision Coverage

Paid Holidays

Paid Time Off

AAA Membership (Free)

AAA Discounts

Tuition Reimbursement

Job summary

AAA Mountain West Group is seeking a Manager, Marketing Platform Operations to lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly technical and operational, empowering marketing teams to reach the right customer at the right time with precise measurement.

The team will focus on data, platforms, integrations, and ensuring flawless execution of marketing tech.

Qualifications

• Proficiency in SQL for data extraction and validation.
• Strong knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
• Hands-on experience with Tealium iQ tag management.
• Deep understanding of digital ad platforms (CM360, SA360, Meta).
• Strong grasp of data layers and server-side vs client-side tracking.

Responsibilities

• Provide strategic leadership and cross-functional consultation for marketing tech initiatives.
• Oversee data infrastructure, analytics and data quality.
• Lead platform activation and media operations ensuring accurate measurement.

Skills

SQL queries

Salesforce Marketing Cloud Personal.

Tealium iQ

Ad-tech platforms

Data architecture

Job description

AAA Mountain West Group is seeking a Manager, Marketing Platform Operations to lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly technical and operational, empowering marketing teams to reach the right customer at the right time with precise measurement.

The team will focus on data, platforms, integrations, and ensuring flawless execution of marketing tech.