Senior Marketing Tech & Platform Lead (Equity)

drata; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Stock equity

Job summary

Drata in the United States is seeking a Senior Platform Operations Manager to own the marketing technology stack, drive roadmap, and ensure data integrity across GTM systems.

You will architect scalable integrations (HubSpot, Salesforce, LeanData, 6sense), lead tooling evaluations, and partner with Sales and Marketing Ops to optimize routing, attribution, and automated workflows for growth.

Qualifications

• 7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools.
• Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
• Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.

Responsibilities

• Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling).
• Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
• Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
• Translate lead management and routing requirements into system logic.
• Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
• Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
• Ensure data quality, enrichment, normalization, and compliance across platforms.
• Monitor data pipelines and troubleshoot discrepancies across systems.
• Establish governance frameworks for platform changes, including documentation, QA, and release management.
• Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
• Identify automation opportunities to increase operational efficiency and reduce manual effort.
• Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
• Monitor and report on system health, performance metrics, and process efficiency.

Skills

HubSpot

SFDC (Salesforce)

6sense

LeanData

Marketing automation

CRM systems

Data integration

Lead lifecycle

Tools

Marketo

Salesforce

LeanData

Segment

Workato

Job description

Drata in the United States is seeking a Senior Platform Operations Manager to own the marketing technology stack, drive roadmap, and ensure data integrity across GTM systems.

You will architect scalable integrations (HubSpot, Salesforce, LeanData, 6sense), lead tooling evaluations, and partner with Sales and Marketing Ops to optimize routing, attribution, and automated workflows for growth.