Marketing Operations Manager

Highway; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading logistics firm in Dallas is seeking a Marketing Operations Manager. This role involves optimizing the marketing technology stack and driving data-driven decision-making. You will design scalable campaign processes, manage automated email campaigns, and support marketing execution. Ideal candidates will have 4-6 years of experience in marketing operations, proficiency in platforms like HubSpot and Salesforce, and strong analytical skills. This full-time position provides an opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• 4-6 years of experience in marketing operations.
• Expert-level proficiency with marketing automation platforms.
• Strong capabilities in data management and API integrations.

Responsibilities

• Design and implement scalable campaign execution processes.
• Build and manage automated email campaigns.
• Ensure campaign quality through performance monitoring.

Skills

Marketing automation platforms

Data management

Analytics and reporting

Process optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

We are seeking a strategic and analytical Marketing Operations Manager to optimize our marketing technology stack, drive process improvements, and enable data-driven decision‑making across the marketing organization. This role will serve as the operational backbone of our marketing function, ensuring seamless execution of campaigns, accurate reporting, and cross‑functional alignment with Sales and Customer Success teams.

Your Role:

Responsibilities

• Design and implement scalable campaign execution processes, including lead routing, scoring models, and nurture workflows.
• Build and manage automated email campaigns, drip sequences, and multi‑channel marketing workflows.
• Ensure campaign quality through testing protocols, QA processes, and performance monitoring.
• Support marketing team with technical implementation of campaigns and programs.
• Optimize lead management processes from capture through handoff to sales.
• Establish and enforce data governance standards for marketing databases, including data hygiene, deduplication, and enrichment protocols.
• Design and maintain marketing dashboards and reports to track KPIs, campaign performance, and pipeline contribution.
• Conduct regular analysis of marketing metrics to identify trends, opportunities, and areas for optimization.
• Partner with sales operations to ensure accurate attribution and revenue tracking.
• Provide data‑driven insights to inform marketing strategy and resource allocation.
• Own and optimize the marketing technology stack, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM integration, analytics tools, and campaign management systems.
• Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits.
• Evaluate and implement new marketing tools to improve efficiency and capabilities.
• Maintain integrations between marketing systems and sales/customer success platforms.
• Establish best practices for campaign execution, lead management, and reporting.
• Align on lead definitions, SLAs, and handoff processes with Sales Operations.
• Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns.
• Work closely with marketing leadership to translate strategic goals into operational execution plans.
• Serve as liaison between marketing and IT/engineering for technical requirements.
• Participate in revenue operations initiatives to ensure unified go‑to‑market alignment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
• 4-6 years of experience in marketing operations, demand generation operations, or related role.
• Proven experience managing marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
• Demonstrated success implementing marketing processes and technology solutions at scale.
• Expert‑level proficiency with marketing automation platforms and CRM systems (Salesforce preferred).
• Strong understanding of data management, database architecture, and API integrations.
• Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar).
• Familiarity with ABM platforms, attribution tools, and marketing analytics solutions.
• Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations.
• Strong capability in designing scalable workflows and documenting procedures for team adoption.
• Meticulous approach to data quality, testing, and campaign execution.
• Clear written and verbal communication skills for cross‑functional collaboration.
• Proactive mindset with ability to identify issues and implement solutions independently.
• Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator).
• Background in demand generation, digital marketing, or growth marketing roles.
• Familiarity with marketing attribution models and revenue operations frameworks.

Seniority Level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Truck Transportation, Transportation, Logistics, Supply Chain and Storage, IT Services and IT Consulting

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