Senior Marketing Tech Platform Lead

Drata

San Francisco (CA)

Hybrid

USD 135,000 - 207,000

Full time

14 days+

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Stock equity

401(k) plan

Health benefits

Parental leave

Development stipends

Flexible vacation

Job summary

Drata in San Francisco, CA is seeking a Senior Platform Operations Manager to lead the strategy, execution, and optimization of our marketing technology ecosystem. You will architect, implement, and manage systems that power our GTM engine, focusing on scalability, data integrity, automation, and lead orchestration.

You’ll align marketing, sales, customer success, and product teams to move fast with precision.

Qualifications

7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools.
Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.
Experience with API integrations, custom workflows, and marketing data schemas.
Strong organizational and project management skills.
An unmatched attention to detail, taking pride in everything you do and understanding that the little things matter
Ability to manage competing priorities in a results-driven environment

Responsibilities

Own the marketing technology stack (HubSpot, SFDC, LeanData, 6sense, attribution tooling, etc) — driving roadmap, implementation, integration, and performance.
Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
Translate lead management and routing requirements into system logic.
Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
Ensure data quality, enrichment, normalization, and compliance across platforms.
Monitor data pipelines and troubleshoot discrepancies across systems.
Establish governance frameworks for platform changes, including documentation, QA, and release management.
Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
Identify automation opportunities to increase operational efficiency and reduce manual effort.
Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
Monitor and report on system health, performance metrics.