Marketing Platform Operations Leader

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 132,000 - 199,000; Full time

Benefits offered by this job

Great pay

401k matching

Medical, Dental, Vision

Paid Holidays

Paid Time Off

Collaborative environment

Free AAA Classic Membership

AAA product discounts

Tuition reimbursement

Job summary

AAA Mountain West Group seeks a Manager, Marketing Platform Operations to lead a technical team responsible for the operational execution of our marketing tech stack. This role is strictly technical and ensures data, platforms, and integrations are flawlessly executed so campaigns reach the right customer with precise measurement.

The role requires strong SQL, Salesforce Marketing Cloud Personalization, and Tealium iQ expertise, with a business background in marketing technology.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum 5 years of direct experience managing technical teams in marketing tech/ops.

Responsibilities

• Lead a team of marketing operations professionals focused on technical execution and platform management.
• Serve as the primary technical SME for Product Marketers; guide digital capabilities and integration strategies.
• Own tagging infrastructure using Tealium iQ and ensure comprehensive data layer attributes for Google Analytics.
• Audit and analyze server-side and client-side event data for accuracy and a unified customer journey view.
• Architect and build personalized user experiences using Salesforce Marketing Cloud Personalization; activate audiences across data platforms.

Skills

Database skills

Salesforce ecosystem

Tag management

Ad-tech knowledge

Data architecture

Education

Bachelor's degree in CS/Marketing/IS or related field

Tools

Tealium iQ

Salesforce Marketing Cloud Personalization

Salesforce Data Cloud

Google CM360/SA360

Job description

AAA Mountain West Group seeks a Manager, Marketing Platform Operations to lead a technical team responsible for the operational execution of our marketing tech stack. This role is strictly technical and ensures data, platforms, and integrations are flawlessly executed so campaigns reach the right customer with precise measurement.

The role requires strong SQL, Salesforce Marketing Cloud Personalization, and Tealium iQ expertise, with a business background in marketing technology.