Manager, Marketing Platform Operations

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 132,000 - 199,000; Full time

Benefits offered by this job

Great pay

401k matching

Medical, Dental, Vision

Paid Holidays

Paid Time Off

Collaborative environment

Free AAA Classic Membership

AAA product discounts

Tuition reimbursement

Job summary

AAA Mountain West Group seeks a Manager, Marketing Platform Operations to lead a technical team responsible for the operational execution of our marketing tech stack. This role is strictly technical and ensures data, platforms, and integrations are flawlessly executed so campaigns reach the right customer with precise measurement.

The role requires strong SQL, Salesforce Marketing Cloud Personalization, and Tealium iQ expertise, with a business background in marketing technology.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum 5 years of direct experience managing technical teams in marketing tech/ops.

Responsibilities

• Lead a team of marketing operations professionals focused on technical execution and platform management.
• Serve as the primary technical SME for Product Marketers; guide digital capabilities and integration strategies.
• Own tagging infrastructure using Tealium iQ and ensure comprehensive data layer attributes for Google Analytics.
• Audit and analyze server-side and client-side event data for accuracy and a unified customer journey view.
• Architect and build personalized user experiences using Salesforce Marketing Cloud Personalization; activate audiences across data platforms.

Skills

Database skills

Salesforce ecosystem

Tag management

Ad-tech knowledge

Data architecture

Education

Bachelor's degree in CS/Marketing/IS or related field

Tools

Tealium iQ

Salesforce Marketing Cloud Personalization

Salesforce Data Cloud

Google CM360/SA360

Job description

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week onsite in our Walnut Creek, CA office.

Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement.

Essential Functions

• Strategic Leadership & Cross-Functional Consultation
  • Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.
  • Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs.
• Data Infrastructure, Analytics & Quality
  • Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.
  • Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution.
• Platform Activation & Media Operations
  • Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud.
  • Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts).

Knowledge / Skills / Abilities

• Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.
• Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
• Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).
• Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).
• Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Qualifications
  • Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience
  • Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space
• Preferred Qualifications
  • A Salesforce Data Cloud Consultant Certification

At AAA Mountain West Group, pay is one part of our total package. Actual compensation may vary based on several factors, including a candidate’s work location, qualifications, skills, and experience. Compensation Range: Min: $132,465.00 - Mid: $165,580.00- Max: $198,697.00