Marketing Ops Specialist — Autonomy to Shape Campaigns

Undisclosed; Richmond (VA); On-site; USD 70,000 - 85,000; Full time

Job summary

Super Radiator Coils in Richmond, VA is seeking a Marketing Specialist to join our team and help manage inbound sales inquiries while leading SEO/AEO efforts and digital marketing partnerships. You will play a key role in updating pages and campaigns for diverse audiences and markets.

The role requires a 4-year degree and CRM/marketing analytics experience, with the opportunity to work in a fast-growing, hands-on environment.

Qualifications

• Bachelor's degree in marketing, advertising, journalism, or similar.
• CRM experience (HubSpot or similar).
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar.
• Ideally 2-3 years professional experience in marketing role or marketing experience in industrial or manufacturing settings.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience drafting posts in the companys tone, image/media best practices, etc.
• Must be able to commute to office in North Chesterfield.

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc. and ensuring that all leads are assigned to the appropriate internal team.
• Lead SRCs SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Skills

HubSpot CRM

Marketing analytics

Marketing experience

Audience tailoring

Social media writing

Education

Bachelor's degree in marketing/advertising/journalism

Tools

HubSpot

Job description

Super Radiator Coils in Richmond, VA is seeking a Marketing Specialist to join our team and help manage inbound sales inquiries while leading SEO/AEO efforts and digital marketing partnerships. You will play a key role in updating pages and campaigns for diverse audiences and markets.

The role requires a 4-year degree and CRM/marketing analytics experience, with the opportunity to work in a fast-growing, hands-on environment.