Marketing Operations Specialist

SUPER RADIATOR COILS LIMITED PARTNERSHIP; Richmond (VA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Paid vacation and holidays

Flexible spending accounts

Tuition assistance

Job summary

SUPER RADIATOR COILS LIMITED PARTNERSHIP in Richmond, VA seeks an energetic Marketing Specialist to drive inbound leads, optimize SEO, and manage paid media in a fast-growing, industrial environment.

You’ll leverage HubSpot CRM, analytics tools, and social media to tailor campaigns for diverse audiences while coordinating with sales and events teams. Excellent communication, location onsite, and a Bachelor’s degree are required.

Qualifications

• Bachelor’s degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) – HubSpot (ideal) or similar.
• Marketing analytics experience with Semrush, Ahrefs, or similar.
• Ideally 2-3 years’ professional experience in marketing in industrial/manufacturing settings.
• Demonstrated ability to tailor marketing operations for target audiences.
• Social media experience – posting in the company’s tone and best practices.
• Must be able to commute to office in North Chesterfield.

Responsibilities

• Manage inbound sales inquiries and allocate leads to the appropriate teams.
• Lead SEO/AEO strategy and optimize on-page and technical SEO for multiple markets.
• Manage digital marketing vendor relationships, especially paid media, and report funnel progress.
• Periodically audit the SRC website for performance trends and optimize as needed.
• Support Marketing & CX Manager and events team on trade show planning and logistics.

Skills

CRM experience

SEO/EO strategy

Marketing analytics

Social media content

Audience targeting

Education

Bachelor's degree in marketing, advertising, journalism, or similar

Tools

HubSpot

Job description

• Base Pay $70,000.00 - $85,000.00 / Year
• Required Degree 4 Year Degree

Contact information

• Name Nate Budryk

Join SRC and learn what it means to be a part of something Super. We’re a family-owned operation and have enjoyed significant growth over the past few years.

This is a unique opportunity at a unique organization – leave your mark on SRC’s marketing program and enjoy autonomy, license to experiment, and the chance to put your skills to work in a diverse, interesting industry. Our products can be found anywhere from deep beneath the ocean’s surface to the International Space Station and everywhere in between and this individual will have the opportunity to help tell SRC’s story.

Requirements

Experience & Qualifications

• Bachelor’s degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) – HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years’ professional experience in marketing role or marketing experience in industrial or manufacturing settings. Applicants with less experience as well as recent graduates will also be considered.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience – drafting posts in the company’s tone, image/media best practices, etc.
• Must be able to commute to office in North Chesterfield.

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc. and ensuring that all leads are assigned to the appropriate internal team.
• Lead SRC’s SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

We also offer a comprehensive benefits package that includes, medical, dental, vision, retirement 401(k) program, vacation and holidays, flexible spending accounts, potential for tuition assistance, employee assistance, mental health/substance abuse program, life insurance, and more.

Super Radiator Coils is an Equal Employment Opportunity / Affn...

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Super Radiator Coils

Richmond-South Campus-8800 Whitepine Road Richmond, VA 23237

Additional Information

• PackageDetails 76068- VA Standard Package-No Physical
• RecruiterEmail [e-mail]