Marketing Operations Lead: CRM, SEO & Analytics

SUPER RADIATOR COILS - VIRGINIA; Richmond (VA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

401(k) retirement plan

Vacation and holidays

Tuition assistance

Job summary

Super Radiator Coils - Virginia is seeking a Marketing Specialist to own SRC's digital marketing and lead generation initiatives. The role focuses on SEO, paid media, CRM, and analytics to grow inbound inquiries and engagement.

You will collaborate with the Marketing & CX Manager and support trade shows and content creation while maintaining SRC's tone across channels. The ideal candidate will have a 4-year degree in marketing or related field, 1+ year CRM experience (HubSpot preferred), and 2–3

Qualifications

• Bachelor's degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years professional experience in marketing role or marketing experience in industrial or manufacturing settings.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience drafting posts in the company's tone, image/media best practices, etc.

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc.
• Lead SRCs SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Skills

CRM experience

Marketing analytics

Copywriting/tone

Social media management

Education

Bachelor's degree in marketing/advertising/journalism

Tools

HubSpot

Semrush

Ahrefs

Job description

Super Radiator Coils - Virginia is seeking a Marketing Specialist to own SRC's digital marketing and lead generation initiatives. The role focuses on SEO, paid media, CRM, and analytics to grow inbound inquiries and engagement.

You will collaborate with the Marketing & CX Manager and support trade shows and content creation while maintaining SRC's tone across channels. The ideal candidate will have a 4-year degree in marketing or related field, 1+ year CRM experience (HubSpot preferred), and 2–3