Growth-Driven Marketing Operations Specialist

Super Radiator Coils; Richmond (VA); On-site; USD 55,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid vacation and holidays

Tuition assistance

Employee assistance program

Life insurance

Job summary

Super Radiator Coils is seeking a Marketing Specialist in Richmond, VA to manage inbound inquiries, spearhead SEO/AEO efforts, and oversee paid media relationships. You’ll regularly report on funnel progress and collaborate with the Marketing & CX Manager on trade shows and content strategy.

Ideal candidates have 2–3 years in a marketing role, experience with CRM (preferably HubSpot), and a background in industrial or manufacturing settings. On-site role with commuting to North Chesterfield.

Qualifications

• Bachelor's degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year)
• HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years' professional experience in marketing role or marketing experience in industrial or manufacturing settings.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience - drafting posts in the company's tone, image/media best practices, etc.
• Must be able to commute to office in North Chesterfield.

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc. and ensuring that all leads are assigned to the appropriate internal team.
• Lead SRC's SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Skills

CRM experience

Social media management

Marketing analytics

Tailor marketing operations

Communication

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Semrush

Ahrefs

Job description

Super Radiator Coils is seeking a Marketing Specialist in Richmond, VA to manage inbound inquiries, spearhead SEO/AEO efforts, and oversee paid media relationships. You’ll regularly report on funnel progress and collaborate with the Marketing & CX Manager on trade shows and content strategy.

Ideal candidates have 2–3 years in a marketing role, experience with CRM (preferably HubSpot), and a background in industrial or manufacturing settings. On-site role with commuting to North Chesterfield.