Marketing Operations Specialist

SUPER RADIATOR COILS - VIRGINIA; Richmond (VA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

401(k) retirement plan

Vacation and holidays

Tuition assistance

Job summary

Super Radiator Coils - Virginia is seeking a Marketing Specialist to own SRC's digital marketing and lead generation initiatives. The role focuses on SEO, paid media, CRM, and analytics to grow inbound inquiries and engagement.

You will collaborate with the Marketing & CX Manager and support trade shows and content creation while maintaining SRC's tone across channels. The ideal candidate will have a 4-year degree in marketing or related field, 1+ year CRM experience (HubSpot preferred), and 2–3

Qualifications

• Bachelor's degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years professional experience in marketing role or marketing experience in industrial or manufacturing settings.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience drafting posts in the company's tone, image/media best practices, etc.

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc.
• Lead SRCs SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Skills

CRM experience

Marketing analytics

Copywriting/tone

Social media management

Education

Bachelor's degree in marketing/advertising/journalism

Tools

HubSpot

Semrush

Ahrefs

Job description

• Location 451 Southlake Blvd, Richmond, VA, 23236, United States
• Base Pay$70,000.00 - $85,000.00 / Year
• Required Degree4 Year Degree
• Minimum Experience1 Year

Contact information

Nate Budryk

Description

Join SRC and learn what it means to be a part of something Super. Were a family-owned operation and have enjoyed significant growth over the past few years.

This is a unique opportunity at a unique organization leave your mark on SRCs marketing program and enjoy autonomy, license to experiment, and the chance to put your skills to work in a diverse, interesting industry. Our products can be found anywhere from deep beneath the oceans surface to the International Space Station and everywhere in between and this individual will have the opportunity to help tell SRCs story.

Requirements

Experience & Qualifications

• Bachelors degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years professional experience in marketing role or marketing experience in industrial or manufacturing settings. Applicants with less experience as well as recent graduates will also be considered.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience drafting posts in the companys tone, image/media best practices, etc.
• Must be able to commute to office in North Chesterfield.

Summary

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc. and ensuring that all leads are assigned to the appropriate internal team.
• Lead SRCs SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Benefits

We also offer a comprehensive benefits package that includes, medical, dental, vision, retirement 401(k) program, vacation and holidays, flexible spending accounts, potential for tuition assistance, employee assistance, mental health/substance abuse program, life insurance, and more.

Super Radiator Coils is an Equal Employment Opportunity / Affi

Know Your Rights: Workplace Discrimination is Illegal Pay Transparency Non discrimination Posting (PDF) EO 13496 Posting - Notification of Employee Rights under the NLRA (PDF) FMLA EPPA

If you are a job seeker with a disability and require accessibility assistance or reasonable accommodation to apply for an open position, please contact the Human Resources Department:

Super Radiator Coils

Richmond- 451 Southlake Blvd. Richmond, VA 23236

Richmond-South Campus-8800 Whitepine Road Richmond, VA 23237

Email: [e-mail]

Salary/Compensation: $70,000 - $85,000 per year