Marketing Ops & Analytics Lead

Honeycomb.io; United States; Remote; USD 126,000 - 148,000; Full time

Benefits offered by this job

Equity program

Unlimited PTO

Remote-friendly

Home office stipend

Full benefits

Parental leave

Development allowance

Job summary

Honeycomb is a fully distributed company seeking a Revenue Operations specialist to build a clear, shared view of the funnel across marketing, sales, customer success, and leadership. You’ll connect HubSpot to Salesforce opportunities and help executives monitor performance.

You’ll define attribution, lead scoring, and ROI measurement, partnering with marketing and RevOps to publish trusted metrics and drive data-informed decisions. Experience in SaaS and SQL reading is a bonus.

Qualifications

• 3–5 years in marketing, revenue operations, or a multi-hat go-to-market role.
• Strong analytical skills with hands-on Excel and BI tools.
• Working knowledge of marketing concepts and terms, such as MQLs.
• Interpersonal skills to negotiate shared definitions across teams.
• Curiosity about AI and how to use it in analysis.
• Experience in a SaaS environment; SQL reading bonus.

Responsibilities

• Build full-funnel reporting linking marketing activity to opportunities and closed-won revenue.
• Define and document attribution models and tagging across teams.
• Collaborate with marketing on lead scoring and Salesforce flow.
• Improve measurement of campaign ROI and allocate spend effectively.
• Publish shared metric definitions as a single source of truth.
• Create reports and dashboards with AI tools and refresh schedules.
• Dig into data to surface patterns and insights.

Skills

Excel

BI tools

MQLs

SQL (reading)

SaaS experience

Cross-team collaboration

Tools

HubSpot

Salesforce

Job description

Honeycomb is a fully distributed company seeking a Revenue Operations specialist to build a clear, shared view of the funnel across marketing, sales, customer success, and leadership. You’ll connect HubSpot to Salesforce opportunities and help executives monitor performance.

You’ll define attribution, lead scoring, and ROI measurement, partnering with marketing and RevOps to publish trusted metrics and drive data-informed decisions. Experience in SaaS and SQL reading is a bonus.